Why bloggers should use Google Analytics Intelligence Events

It is no secret that bloggers are obsessed with traffic, bloggers spend more time chasing traffic than they do monitoring it. Google Analytics Intelligence Events are the proper tools to monitor your blog’s traffic to note key events. How would you like to get a report every time there is a spike in your blog’s traffic? Won’t it be nice to know when you are losing traffic and why? Having a good knowledge of your blog’s traffic will help you access your performance generally and give you an edge over your competitors because when you know what spiked off a massive traffic you can do it again and again. So what exactly are Google Analytics Intelligence Events?

What are Google Analytics Intelligence Events?

Google Analytics Intelligence Events is part of the Google Analytics responsible for collecting traffic data for your website/blog and build reports based on events within a date range. According to Google Analytics, Google Analytics Intelligence Events provide the following reports;

• Overview: Lists automatic and custom alerts for the specified date range. The alert types are listed on separate tabs.

• Daily Events: Automatic and custom alerts per day for the specified date range.

• Weekly Events: Automatic and custom alerts per week for the specified date range.

• Monthly Events: Automatic and custom alerts per month for the specified date range.

Now you may be wondering what do I do with such reports? Of what importance are they to me? Google Analytics Intelligence Report has two important primary functions; it analyzes your traffic data and calls your attention to the most relevant events.

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Why bloggers need to use Google Analytics Intelligence Events?

As a blogger you will notice that sometimes your traffic soars and some other times drops, do you ever wonder what could be responsible for such behaviors? During June this year, my blog recorded its all time high in traffic and of course revenue, and dropped a month after and since then has never attained such level, then I started searching the internet for solutions till I stumbled upon a post written by Russ Henneberry of crazyegg titled “How To Use Google Analytics Intelligence Events To Make Intelligent Decisions” and it helped me to understand that an event may have triggered such massive traffic in June, and explained how I could go back and investigate what happened. Then I noticed I ranked first for a keyword on Google search engine ranking.

When you have the knowledge of your traffic and events that lead to traffic burst or drop, you can implement the same strategy that gave such massive traffic or correct whatever mistake you may have made that lead to the traffic drop respectively. So if you are a blogger and you use Google Analytics, please pay attention to what your Google Analytics Intelligence Report is telling you. Google analytics custom alerts can help you with information of anomalies on your blog’s traffic every day and with such information you can be able to take quick actions whenever you notice a significant drop in traffic.

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So if you are a blogger and you are not already using Google Analytics Intelligence Events you may have been missing out on a lot of information that could’ve been useful to you. I recommend you give Intelligence Events and Custom Alerts a chance and see how much of your blog you can learn from it.

What do you use Google Analytics Intelligence Events for? What other benefits have you noticed with this underutilized tool? Share your opinions and views with me using the comment form below. Remember to subscribe to my RSS feeds.