What can Twitter’s New Mobile App offer?

Twitter launched a massive upgrade to its iOS and Android apps on July 10th. The major improvement that this app has brought is that it makes the experience of using Twitter on your mobile similar to that of using it on your computer. For starters, the current logo on the app has been upgraded to the one that is shown on the website.

The most talked about update is the addition of “Expanded Tweets.” This is an update that allows you to see more than Twitter’s standard 140 characters. For example, when you click on a tweet for a Kickstarter project, you will be able to see more than just the tweet’s details; you will be able to even play the video for the project within the app itself. Currently, Twitter has chosen select partners to support this service like Atlantic Times and the Wall Street Journal. They are expected to roll out this feature to more partners who are capable of delivering quality content. For the casual user, sites like Vimeo are also supported. Links to videos on these sites can be played within the app itself.

Twitter’s New Mobile app

The addition of this feature marks Twitter’s cognisance of the shifting landscape in mobile communication. Rich media is becoming more popular in social sharing sites, and established social networks are launching major revamps to provide users these experiences.

Another major update for the Twitter app for Android and iOS is the addition of support for push notifications. The app can be configured to send a notification whenever someone you are following posts a new tweet. The app has also enhanced the auto complete feature. It now displays more name suggestions when you search for people.

The events feature of the app has seen a good upgrade for iPhone users. Users can now see the best photos and tweets regarding a particular event in the app itself. This is one of the most popular uses of Twitter. People get to see the public perspective of an event when they track it on Twitter. Bringing this feature to the mobile is a great step forward.

The release notes show that there a few more additions for iOS users than for Android users. For example the iOS app supports avatars that can be tapped to take you directly to a user’s profile. Industry watchers say that these features may take some time to come to the Android version.

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