Search Engine Optimization – SEO is often confused with building zillions of backlinks. People looking out for a good SERP ranking website tend to spend their time optimizing keywords and building backlinks. While it’s true that building backlinks will work well, we can’t ignore the fact that good onsite SEO is more important than off-site SEO. The backlinks you build will help establish the website’s importance while onsite SEO will confirm that those backlinks are relevant. In simple words, your onsite SEO supports your off-site optimization to boost your website’s page rank. If you have just started the search engine optimization game, then you need to know some basic onsite SEO tips to win the game.
Here are a few basic tips for onsite SEO:
1. Meta Description Keywords and Tags:
Meta Description is typically brief and specific information that search engines use to index your website. Try to write an interesting description to entice the user into clicking your website’s URL. Include keywords that are targeted in the meta tags. It’s better to avoid stuffing keywords in the description. These keywords and tags are some vital factors that determine the page rank of your website.
2. Unique Content with Title Tags:
Have you ever heard of the phrase Content is King? Well, it’s beneficial to have good quality content than using other techniques. It’s better to ensure that the content on your website is unique. Try using Headings:
- One H1 heading per page emphasizing the most important keyword.
- H2-H5 heading optimizing the secondary terms.
Synchronize each heading with title tags. A title tag is an important onsite optimization factor that ensures if the primary and secondary terms are targeted effectively. Ideally, a heading with 65 characters is advisable as it is Google’s cutoff. It’s better to include consistent branding in the title tags. When it comes to the word count, try to have enough content with a 1% keyword density that is informative and interesting. It’s also necessary that you keep the content on your website fresh by updating it every now and then.
3. Keyword Usage and Density:
The key to keyword usage and density is to have high-quality and informative content with appropriate keywords that are not stuffed. It’s better to have the primary keyword in the first paragraph of your content in addition to title tags. Using different keyword variations as secondary terms or LSIs (Latent Semantic Index) and aiming for 3-5 instances in the entire content is ideal. SEO experts believe that even an 8% keyword density is solid to shoot for, if it reads well and doesn’t seem to be spam. If you are a novice, it’s better to avoid going beyond 1.5% as we do have penalties for keyword stuffing.
4. Image Tags:
“A picture is worth a thousand words”. A good website has consistent SEO edited images in it. Upload images to a website and name these images using keywords. You can use hyphens to separate keywords as search engines read hyphens as spaces. Try using the alt attribute to optimize relevant images for targeted keywords.
5. High Quality Outbound links and Internal Linking:
Internal links can build strong webpages as it is just cross-linking related content available on other webpages. When it comes to outbound links, these are external sites or resources that you link to. Ensure the website’s credibility before you link. Remember, linking to a low quality site can ruin the reputation of your website.
It’s not just this, there are certain other onsite factors like the comment system, the URL, the first line and the first word on your website, etc., that can affect your website’s SERP rankings. These simple tips when followed will surely boost your website’s page rank. However, with constant changes in search engine rules, it’s pretty hard to win the search engine optimization game.
This is a guest post by Nathan Brown of buyatt.com, a site that offers savings and current information on Uverse, as well as att.com services.
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