Today I want to let you in to a little secret of how to drive traffic to your site using search trends. Search trends are simply popular search terms over a period of time. From experience I have discovered these popular search terms or search trends as I will mostly refer to it in this article are short-lived. Search trends gives valuable insight into what people are searching for more at any particular time.
Apart from the fact that you can use search trends for keyword research and generating content ideas, you can also use search trends to drive traffic to your blog, and that will constitute the major part of this article. The idea of the article is a simple one; we are going to learn how we can find search trends and how we can exploit them to driving massive traffic to our website.
Next time you are planning to write a blog post, bear in mind that web search trends can be used to discover valuable blogging ideas. That way you can discover hot content topic ideas that could drive traffic to your blog.
Let me show you a perfect example, as at the time of writing this post “Android 4.3” is trending on Google hot searches. See image below;
Google Search Trends
Looking at the example above, you will notice that the search trend for “Android 4.3” is on the increase from probably May 2013 to July 2013 and may continue to August 2013. Normally Google trends also suggest related terms and their rate of increase in search, and you can choose to sample your result worldwide or narrow it to any particular region of the world.
Another tool I find interesting is the Twitter trends. Take a look at the terms trending on Twitter from the image below;
Twitter Trends
You will see “William and Kate” which rightly should be trending most worldwide as a result of the birth of their first baby. Same goes with Youtube search trends or even mobile search trends.
These tools give valuable insight into what is trending or simply put what is being searched for more at any given point in time. You can consider writing a blog post around such search trend terms and tap into the huge traffic it generates, if you optimize your post well you may just rank for a popular term.
But I must warn you, traffic from search trends can give you a spike of traffic to your blog but often times as I said earlier it is short-lived. So if you want to use this approach, then be sure to constantly post on breaking news, products unveilings, brand events etc. Though the traffic may be short-lived, the traffic and earnings from such a short period of time may even surpass what you earn for a whole month or more. So take advantage of this method and drive traffic always to your blog.
Target suitable keywords you know you can easily rank for in search engine using Google Trends or Twitter Trends and boost your traffic and earnings even if it is for a short while only. Repeating it with another keyword over and over will ensure a steady flow of massive traffic to your blog. You get the idea now?
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So look for popular search trends that are related to your niche and build a quality content around it, promote your post and sit back and see how your traffic will improve overnight.
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My perspective is, That if using many of the social media applications, platforms etc for business purposes, the primary reason is to drive more traffic to your web site where, in reality, you can engage far more effectively with potential and interested fans, followers, visitors.
Yes bro ! These two tools are very useful as they not only give you a knowledge of whats hot right now but also gives you an idea of what your next blog post can be .I use these two tools daily and found them very useful .
-Pramod
Hello Nwosu,
This is indeed one lovely and fabulous post you put up and i am sure loving it :)
Search trend can truly help boost search engine traffic. On my news blog, i also use the alexa what’s hot trend and this method has giving my news blog traffic even when i am not promoting it.
Nice article mate. Do have your self a lovely week ahead :)
Hi Nwosu Mavtrevor, great article. Thanks for providing the information about Google Trends. I will imply it on my blog.
Yea,trends is a good way to get Post Ideas,but at times, one might find it hard to rank for such posts because Most News websites would have also written about it
Great tactic to drive traffic by selecting trendy keyword.
Sure, will implement it and let you know the traffic result.
Thanks for sharing the great stuffs, keep sharing :)
Hi Nwosu,
I really appreciate your finding and your generosity to share the information to blogosphere! However, I have a couple of confusions in my head.
First, you displayed the Google trending graph but did not mentioned how to find the trending keywords and its analytics as you have displayed. Everyone may not know the basics.
Second, the topic is trending and we tapped in the traffic, then how can we monetize it? If it is Adsense or contextual Ads, I guess the advertisers are not up yet to offer high paying ads for such keywords. Is there any special monetization method for such a huge traffic?
Would love your reply on my curiosities.
Thanks Martin for your contribution.
Thanks Pramod for your comment, i am glad someone else uses same method.
Thanks Babanature for your contribution, glad you found it informative.
Thanks Varun for your comment, do have a great day.
That is why you should extend your research to find a suitable long tail keyword out of it you can easily rank for.
Thanks Nirmala for your contribution i hope you come back to tell me how it worked for you.
hello Nwosu ,
Great share.!
Thanks for the wonderful tips for let me know :) this tools is very useful for increase followers visitors and subscribers :) ;) Great work.!
stay updated and stay rocking ;) :P
-Mosam
Hopping on trends can skyrocket your traffic. Make sure the story relates to your niche most of the time; an offbeat story is OK here and there. Thanks!
I’m somehow in skeptical about using these trends. There is obviously no doubt that these are going to bring in traffic but the question is, for how long?
I would rather prefer writing evergreen posts. A post which will e using even for the next 10 years instead of concentrating on ‘kate and William’. The media already has that covered!
Thanks Ryan for your contribution.
If you read the article you will see that posting trendy topics always can generate steady traffic, you don’t have to stop if it is working for you. Thats what most big blogs are doing.
I mentioned Google Trend within the article, its just like any normal search where you can search for any keyword. Then you can choose a time frame to display its trend or region of your choice. Like the example i gave above, Android 4.3 has been trending for months now and there must have been advertisers now for such keywords. Don’t you think so? So whether it is contextual or adsense, the traffic from such trending topics can overflow into other pages of your site. If you have designed a blog that can retain your visitors from one page to the other, i assure you that you will be smiling to the bank every month end.
Hi Nwosu,
These two points are really great, and these will not only drive quality traffic to your blog but give you an insight on what to write about in your next blog update.
I used to take the advantage of trends on one of my Android blog. It’s always good to take the advantage of “what’s trending” on certain type of websites. Being the popular niche, that Android blog brought me an awesome experience.
This is really a good way to keep your contents fresh and your visitors updated with the latest trends.
And its good to give your visitors fresh contents always with the latest happenings around the world.
Good suggestion. I never tried Twitter trends earlier. Thanks for suggesting that.
Thanks for sharing the article, Nwosu. It is indeed a great idea to look for trends!
A special thanks for sharing Twitter tends here. I am sure not many people know about it. :)
Fantastic post Nwosu! This is the first place I’ve even heard about Twitter Trends. Thanks!
Twitter Trends will definitely give you the top trending keywords in different regions of the world and you can even take advantage of adding such hashtag on your tweets for that day so that all the people using the hashtag can see your post as well.
Thanks for your contribution, search trends is indeed a great way of not just getting great post ideas but can boast a site’s traffic if you can rank for your choosen keyword.
Thanks Eric for your comment, visit again.
Nwosu thanks for the revelation, I have never heard of twitter trend before now, it’s good to first hear it from your blog. Let me give it a try and see how far it can help increase my blog traffic.
Anthony i bet you will find it very useful.
WOW! I was not familiar with Google trends nor Twitter Trends. Thank you, thank you, thank . . . You should have a tip jar here for donations. You have made my day with this information, NOW, time to go do what you wrote on here.
Great article Nwosu! I’ve watched Google trends but also haven’t considered Twitter to see the upcoming trends. I’ll have to watch that in the future to catch the next wave. Thanks!
Just like sea surfing if you catch the wave it’ll take you to another level. Thanks for your comment.
hi Nwosu,
writing about the latest buzz in technology always drives more traffic.
It is now an established fact.
However, if you write something completely different than that of technology, these tips will surely help in boosting the traffic.
Thanks for the informative article.
Thanks Yogesh for your sincere contribution, do have an awesome week ahead.
Great Article . I am also using google trands to drive traffic to my blog . Also you may know the highest search term worldwild by using this go to google.com/trends and see the popular terms and write on the keyword which you love to write and that will drive huge amount of traffic
Glad you also use same method to drive traffic to your site.
Hello,
Thanks for sharing this superb article..kindly guide me which method is helpful to rank your articles/blog which you wrote on a trending topic?
Submission into google news? or anyother method for it?
SEO and social media shares especially Google+ can greatly influence the raking position of your blog.
Hi,
yeah, you are right search trends are much beneficial in getting large traffic at a time, but i think that, the traffic is not evergreen, it will continue to disappear after some time.
Any ways thanks for sharing
Nitin Singh
Fulltechtricks