Whatsapp Battle: An article by DigitalTrend this morning suggests Google has offered $1 Billion to buy Whatsapp. This is the second of such news in recent times when TechCrunch published that Facebook is negotiating with Whatsapp to buy the popular cross-platform mobile instant messenger. This is just a rumor as none of the parties have made any official statement to this regards.
But what will Google acquiring Whatsapp benefit users of this app? Google has in the past admitted to have performed poorly when it comes to servicing. In this era of social media, instant messaging is a major service and Google has performed very badly in this area.
Report has it that Whatsapp is holding out for more than $1 Billion for this deal, if this deal goes through it will be the second of its nature after Facebook acquired Instagram for $1 Billion in 2012. Whatsapp may have become the internet battleground if Facebook and Google are actually bidding to acquire this app.
The two internet giants know very well that to reach a wider audience, then a vital mobile app like Whatsapp is very important. Whatsapp announced that over 18 billion messages are shared worldwide everyday using their app. The battle for social media domination is growing fiercer and both know that anyone who lays its hand on this app will easily reach out to a larger audience. There are 5 billion people in the world using mobile phones today.
Google maybe counting on the huge user-base of Whatsapp to want to acquire this app, Google can’t afford the time to rebuild and rebrand a competitive messaging app to compete with the likes of Whatsapp at the risk of entering the game too late; they simply know that acquiring this app will give them an edge on this social media war.
Whatsapp has replaced the native SMS and can boast of seriously damaging Blackberry’s dominance of the mobile instant messaging. Even blackberry users these days use Whatsapp, and so many people who followed the Blackberry way because of mobile instant messaging won’t have to remain loyal any more as they now have an effective alternative.
What do you think of Google trying to acquire Whatsapp? Which of Facebook or Google will you prefer to acquire this amazing app? Are you undecided like me? I will like to see Whatsapp remain by itself and serve its purpose as it has been than falling into the hands of these “evil geniuses” who will only acquire it to exploit its market value. Let me hear from you, use the comment form below to share your views. Remember to subscribe to my RSS feed.