Social media optimization simply involves any process by which your contents can be easily shared on the social media websites. So many webmaster ignore this method in driving traffic to their website. Search engine optimization is not all there is to driving traffic to a site; the social media has grown massively over the past few years and has totally changed the way we share information, so why not take advantage of the social media to get as much people as we can to see our contents?
The social media optimization of your website depends on how easily your contents can be shared, people want to share the best contents they find on the internet for their friends and family to read and when you do not make your contents easily sharable, then you could be missing out on the huge traffic from the social media.
My advice to so any webmasters complaining of low traffic is to take advantage of the social media in driving traffic to their sites. If you don’t succeed with search engines via search engine optimization SEO then try social media via social media optimization. Social media traffic can greatly improve your site if properly done, and before you finish reading this article you would have learnt a couple of method to improve your site’s traffic through social media optimization.
To increase awareness of your site’s contents using a number of social media plugins to generate viral publicity. Content sharing is very necessary to a better SMO. I want to introduce you to a number of ways that will allow your visitors share your content on the various social media websites easily.
WordPress Plugins for improved Social media optimization:
Floating Social Bar: Floating Social Bar is a WordPress plugin that adds a floating share bar to your site. This plugin is a must have if you must ensure a proper social media optimization of your website. This plugin allows your readers to share your contents with their social media networks; this plugin offers a great way to grow user engagement and build a following of loyal readers.
OnePress Social Locker: Social locker by OnePress is a awesome plugin to make your readers engage with the site using social media. With OnePress social locker you can lock part of your content and only open it up to the reader when they click on one of the social sharing buttons which includes Facebook, Twitter & Google+.
But be warned not to include this plugin on every page so as not to risk driving your readers away. Only add it to pages you know has very high value to the readers.
Social Media Feather: Social media feather is yet another awesome plugin that can help you improve your site’s social media optimization and gain a wider visibility for your contents.
SharePress: SharePress is a WordPress plugin that automatically shares your posts to Facebook and Twitter with support for Google+ and LinkedIn set to be released soon. You can also use this plugin to schedule reposts of your contents for later times.
Social Toolbar: Social Toolbar will display your latest tweet, list your social networking profiles, and allow users to “Like” your page on Facebook or tweet about it on Twitter! This plugin is also heavily changeable. You can specify all the colors and fonts, and rearrange your list of social network icons to your desire. Display it on the whole site or just the home page or just the blog or even just an individual page.
Adding these plugins to your site will greatly improve the way your contents are shared ad this will greatly improve your site. Social media optimization is really something every blogger should take seriously.
I hope you find the article interesting enough to share it with your friends. If you know of other plugins that can improve a site’s social media optimization, let me hear them from you via the comments.