How to Use Pinterest to Promote Your Blog

Pinterest is the newest kid on the social media block, with user numbers and traffic growing at rapid rates. The site allows users to share images in an elegant interface that looks most like an over-sized, digital scrapbook. While it’s a great place to while away a few hours and discover interesting recipes, projects, and products from e-commerce and free classifieds websites, it’s also a great way to promote your own blog. Of course, as with any promotional project, it’s good to follow a few basic guidelines to make sure you’re using Pinterest to your greatest advantage.

To get started, you’ll first need to set up a profile on Pinterest. Pinterest is still operating as invitation only, but if you request an invitation through the site or a friend, you can usually get started within a few days. Once you’re signed up, fill out your profile. Link back to your blog, and write a short bio of yourself and your blog. Don’t forget to link with your Facebook and Twitter accounts to maximize your followers.

Now that you’re all set up, it’s time to start pinning and sharing your blog! Hopefully you’re already using pictures on your blog – ideally ones that you took yourself. Share these photos on Pinterest – great pins will catch the attention of your followers, and lead them back to your blog. And don’t focus only on new posts, go through your backlog and pin photos from old posts. Additionally, spend time finding other images to pin to your boards. If you only share your own images, your followers will catch on that it’s only a promotional tool and be less receptive. But if you build an interesting brand identity, by sharing your own images as well as cool related ones, you will gain followers on Pinterest, and, consequently, on your blog as well. Also, when pinning images, don’t forget a description! Even if it’s just a few key words, it’s important to let your followers know what they’re seeing.

Finally, don’t forget to set some goals for yourself. What kind of results do you want to see from using Pinterest, and how can you be sure to achieve those. Whether it’s a set amount of pins per day, a commitment to interacting with and responding to your followers, or developing an expertise board on a certain topic, set your goals and stick to them!

I hope you read my earlier blog post on “Reasons why you should use Pinterest to promote website/product” ? I hope you love this post, if you have any contributions please use the comment box below . You should also Subscribe to NetMediaBlog Feeds by Email. Remember to share this post with your friends.

Update: If you will love to be invited to Pinterest, drop your email address on the comment box below, or simply use the contact us page to contact me for an invite.