Google analytics is a great tool for a better insight into your site’s behavior, visitors, and keywords etc. Google Analytics provides you with data that can help you track traffic on multiple sites, gather intelligence on your site’s visitors behavior, traffic sources, best performing keywords etc. It will be a big mistake for any webmaster not to utilize this tool. Using the Google analytics tool you can find out the best performing type of keywords on your blog, then you can build on that to improve your blog.
Finding out the best performing type of keywords on your blog will help you understand which type of keywords to write more about and improve your site’s traffic generally. Note I am not talking about best performing keywords in this article; I am talking about best performing type of keywords.
There are basically short and longtail keywords based on the keyword length, so I will be talking about the following types of keywords;
Your site traffic may have been good or bad as a result of the type of keywords you have been writing about. So having an insight into the best performing type of keywords on your blog can help you build more on such type of keyword and improve your site.
So we are going to use Google analytics advanced segment to find out the best performing type of keywords on your blog. Simply click on the different type of keywords links above to add them to your Google analytics account.
Note that “://” and “.com” have been excluded to avoid URLs and domains from being listed as keywords. Same is the reason for removing “(not provided)” and “(not set)” from 2 Word Keywords.
Select the correct account profile to add if you have multiple profiles connected to your Google analytics account else simply click the create button to add the keyword type to the advanced segment of your Google analytics.
Scroll down and click the save segment button to save the segment you just added. Repeat same for the other keyword types so you can have something like this;
Return to Google analytics Audience > audience overview and click on the “Advanced Segments” and select the four keyword types under custom segments section and click the apply button under and wait for analytics to plot the new chat displaying your best performing type of keywords.
From the chart above you can see that 1 Word keyword is leading the traffic chart, but don’t be overwhelmed by that as some of the keywords don’t even make any meaning, my main concern is the longtail keyword which is raked second on the chart. How does the longtail keywords compare to the other types of keywords on your analytics? What type of keywords perform best on your site? With such insight you won’t have to waste your time targeting keywords you are not good at.
What do you think of this article? Have you discovered the best performing type of keywords for your site? What type of keywords perform best on your blog? Let me hear from you, use the comment form below to share your views and while you are on it if you have not subscribed to my RSS feed, please do so now so you won’t have to miss any of my updates.