Not all quality contents go viral but one thing is sure, all viral contents have unique and in-depth qualities. To create a viral content one must consider all the factors that can lead to virality during the content creation stage.
The virality of content is mainly about the content quality among other factors. It is the dream of every blogger to get their posts in front of the largest possible audience, but that doesn’t happen always. The good news is that there are lots of things you can do to ensure you have a chance of creating a viral content.
In this article today, I want to take a look at the factors that can lead to virality of contents. Almost every successful blogger has applied these factors in their content creation strategies. So if you want to create a viral content, I will advise you try same.
What is Viral Content?
First, let me explain what viral content simply means. When we say a content has gone viral it simply means that it’s been seen by a large number of people in a very short amount of time. The term content virality was borrowed from the way viruses quickly overtake the human body by their ability to rapidly reproduce.
So when content gets seen by as many people as possible over a short period of time, it is said to have gone viral. So the big question is what factors can make content go viral? I will try and explain some of these factors in the next section.
“Virality can be defined as the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.”
What are some content virality factors?
While there are no certain tricks to make every content go viral, there are some reasonable factors that contribute to the virality of content. Any great content is capable of going viral if some steps are taken to ensure such.
1. Is it worth sharing?
Investigating all viral contents, I have identified a common factor for their virality. One thing all viral contents have in common is “Share worthiness”. In an earlier article I published on this blog titled “How to get people to share your posts on Social Media”, I identified about 6 factors that could make people share a post. If you wish to create viral contents, then create contents that are worth sharing.
2. Does it directly appeal to its readers?
Posts that invoke emotions tend to get shared more. After reading viral posts, I take some time to investigate what could’ve lead to its virality. Often times I have discovered that invoking emotions such as joy, sadness, anger, amusement, laughter etc seems to trigger people into sharing such contents.
People share what they find funny to amuse their friends. In the psychology of social media shares, people tend to share contents they find valuable and entertaining. So while creating your content, always consider people’s feelings because its virality may depend on how it makes people feel.
3. Quality, Length, Depth & Details:
One more thing all viral contents have in common is quality and length. All viral contents offer great in-depth, well-researched insights. People will easily share a well structured article with great details but the hardest part of writing long content in to keep up the quality throughout the whole article.
So the next time you are planning on writing a post that can go viral on the internet, I suggest you cover every aspect of that topic while maintaining quality throughout the post.
4. Type of content:
I went further to see what content formats tend to go viral easily and discovered post types such as lists, infographics, how-to articles, ‘what’ posts, ‘why’ posts and videos tends to get shared more often.
Another type of posts that get attention easily on the internet are those that have negative words in their title such as “Stop,” “avoid,” “don’t,” etc.
Let’s take a look at two post titles;
“10 smartphones to buy in 2014” and “10 smartphones to avoid in 2014“.
Which do you think people will tend to read and share more? Contents with negative words in its title tend to trigger a certain type of feeling that make people want to read it.
5. Images in content:
Images are also another content virality factor that cannot be ignored. Posts with images seem to be seen and shared more than those without images. Visually compelling images tends to increase engagement on contents.
People on average share posts with at least one image in it, underscoring the importance of having visual elements mixed in with bodies of text. The presence of an image in a post can appeal to people to share such post on social media sites like Facebook and Twitter.
Viral content can’t be predicted or planned but consistently applying these content virality factors and adopting some of the tactics and techniques viral content creators have implemented in the past, you too can create a content that can go viral.
What other content virality factors do you think can make a content go viral? Let me hear what you have to say on the comments below.
Mi Muba says
It is so easy to write contents but to write contents that go viral is heck of the task.
It is right said almost 90 per cent of the contents in blogosphere are reproduced, spinned or angled with a little bit of differences. So it is quite challenging to create viral contents.
You well mentioned all the important points that make a post go viral. These are really great points.
Thanks for sharing this wonderful post that itself has all potential to go viral.
Joe North says
Going viral is what most us i trying to achieve and i found your post really helpful. The main thing that i took away is studying what it is that effects me. It’s so easy to scan articles without really taking in the content and realising the effect it’s having on you. Thanks for sharing.
It is true that viral contents cannot be predicted but if the necessary virility factors are considered before posting or sharing the content then there would be an increased chance of the content being seen by a large number of people within the shortest possible time!
The content virality factors you have shared are in order. I guess its time for bloggers to put them into practice!
I upvoted this post in kingged where it was shared for online marketers and bloggers.
Ryan Biddulph says
One ultimate challenge to creating viral stuff is trying not to create it. This ironic truth helps you focus all of your energies on creating something amazing, so you concentrate on the processes, and forget about the outcome. Smart points, especially the note about titles.
I just did a blogger wrap up a few days ago. I have 3,500 Flares and counting – much StumbleUpon, but still many other Flares too – and the title made it. I featured 13 top shelf bloggers.
People love number themed posts. The higher the number the better. Folks also love being introduced to many pro bloggers, who can help them further their careers. Also, the bloggers themselves shared the post aggressively as a token of their appreciation and also to spread the word about them, and their brand.
It was a perfect storm of factors, and I’ve already seen 89 comments too, so the traction continues to grow. Many factors worked together but getting the title down was key, as folks only click through when you craft a compelling, attractive title.
Smart, smart insight here Nwosu. Thanks for the share .
Good to stop in and see you bro.
Nwosu Mavtrevor says
Its been awhile Ryan and you have added quite an insightful comment to the discussion. Mentioning other top bloggers can also cause a post to go viral because they already have large audience and once they link to you or even share the post, their audience will most likely engage on it and the social shares continue and thus wider reach.
Glad to see you around bro…
Thanks for sharing. This reminded me of a blog post I read about virality. No way to judge them but the most important part is the ‘wow’ factor. Have that and people are going to go crazy over you!
thanks for the information..
Beck Giles says
You have to reach out to what is important to people, before others can.
And as usual the content is very important.
Ion Tester says
To have content that is entertaining and fun is very important in making it viral. Boring and reproduced content is not going to work.
This is very great information and thanks for sharing this information. We must admit that interesting title is very important. Like your example above “10 smartphones to avoid in 2014”. This is true. Title is important to attract the customer. Once you can attract customer via your title, then the article. If the article is interesting, then people will help to share the articles. :)