There are many great and successful websites that are not as successful on social media. There are also a lot of successful social media enthusiasts whose blogs and websites are not performing well. Can social media really help one’s SEO efforts? The answer to this question is a definite YES, and we are going to review how you can get started in this article.
Branded Social Media Pages
Before you start posting contents on your social media pages, make sure these pages have consistent branding. Take elements from your site – i.e. your logo, the colour combination you are using, etc. – and incorporate these elements on your social media pages. This will create a rather seamless experience; users will recognize your pages almost immediately with consistent branding in place.
Branding your social media page also means including a link to your website. The link you place on social networks are actually high-valued backlinks, so you are already getting a nice, positive effects from setting up your pages from an SEO standpoint.
Your Site as the Anchor
Social media posts have one common characteristic: they are very time-limited. On Twitter, for example, your post will – in just a few seconds – be under hundreds of other posts by other users. Most of the time, social media posts are also limited in terms of how much you can actually post.
This is where having a strong website comes in handy. When you need to share a long post to users, simply create an article on your site and share the links through various social networks. Don’t just share a link and the title of the article though. Create social media posts that will ignite responses. You can do this by asking questions, adding your own comment to the post and many more.
The key to becoming successful in social media is being social. Yes, social media is all about being social. Don’t – and I do mean DON’T – just share contents on your social media pages. Respond to other users, arouse them to ask questions and interact in a broader way with other users on the platform. By being social, you are actually attracting a lot of new leads and enhancing your site’s overall SEO performance through reshares, mentions and engagement.
Since Google and other top search engines now take social media presence into considerations, being popular on social media will also help your site rank better almost immediately. Even when your page or article is not on the first page of the search results, your social media posts might. You still get the boost in traffic as well as plenty of other benefits along the way.
Google+ in particular is a social media you should definitely use. Contents shared through Google+ are indexed faster and generally rank higher when relevant keywords are searched. The best SEO Canada companies are taking advantage of this particular social media to boost their online presence and the SEO results of their clients, so there is no reason why you shouldn’t enjoy the same benefits as well.