So you have developed a matured site and you are ready to turn it over for a profit; what next? The next step would be to sell the site to a new owner. There are a lot of people who invest in established websites for a number of reasons. Some of them invest for the traffic the sites are already generating. Others invest for the prospective advertising revenue. To reach potential buyers, here are a few online tools you can use. By keeping all of them in mind, chances are that you’ll quickly find someone interested in buying your site, thus making your sale.
Yes, there are sites that specialize in providing a good platform to sell your websites. These marketplaces are great places to start if you want to make a name for yourself selling – and even buying – websites.
The marketplaces available today are filled not only with matured websites for sale, but also new and old domain names that are not developed yet. You can find a lot of opportunities at these marketplaces too.
Flippa is a good example of a marketplace for websites. The site charges a 15% success fee, but you can reach thousands of potential buyers through it. You should also consider selling your site through eBay and similar auction sites.
There are two types of website brokers. The first one is online brokers. They specifically operate online, but that doesn’t mean they are less reliable. In fact, online website brokers usually have thousands of potential buyers already in their arsenal.
Offline brokers, on the other hand, focuses more on start-ups and websites that have special features or provide a particular kind of services to its users. If you are selling a site with a large amount of traffic and an established brand, working with an offline broker could land you the best deal. Sites that are valued at more than $25,000 should also be sold through brokers for the same reason.
FE International is a broker focusing mainly on websites with a price markup above $100,000. You can also find lower priced websites. The site looks very professional and organized. A dedicated team can help the buyer to find the online business that would fit into their budget and interests. The asking price of each website offering as well as revenue and costs are displayed clearly and you can also look at their sold listings to notice the diversity of their deal flow. The company can also assist a potential seller by providing free websites evaluation.
WebsiteBroker is a good example of an online broker. Available at WebsiteBroker.com, the site itself looks more like a marketplace that a brokerage. However, there is a team of professional web brokers working behind the scene, seeking great sites that they can treat specially.
If you are looking to sell your site quickly, then online forums is a good place to start. There are a lot of web owners offering established sites with content and traffic to investors at forums like Digital Point and Warrior Forum. You get to connect with users directly, answer questions regarding the site you are selling and even find new sites to buy at reasonable prices.
While this isn’t actually a marketplace that you can use to market your website and make a sale, honesty and integrity is definitely something that you’ll have to keep in mind when selling your site. Not only will you have to make sure to disclose all of the needed information about it to your potential customers, but you’ll also have to make sure that all of your questions are answered as well, as in the sites selling market, this always have to be pro-quo-pro.
The only problem about selling your sites through online forums is that you tend to have a lot of offers that are far below of what you are expecting. Here’s a top tip: don’t worry about them. There are forum users who are simply looking to score a quick profit by buying your site low and selling it for a higher price somewhere else. Stick to your asking price – assuming you have the site valued fairly – and you will find a suitable buyer for it in no time.
Based on everything that has been outlined so far, what are your main concerns when selling a site? Have you ever done that until now? If yes, how was your experience? Let us know your thoughts in the comment section below.
Flipping domains is a great business nowadays but I have when people buy precious domains just to sell it for thousands of dollars. Like eat.com , profit.com etc isn’t it called Black Marketing? I am just curious.
Thanks for writing such an informative post.
Daniel Dob says
It isn’t black marketing as long as no illegal activity takes place, or people are scammed.