Both search engines and humans dislike slow loading websites, apart from the fact that it wastes the visitor’s time, it also consumes a lot of resources on its hosting server. Google and other search engines have reiterated the importance of speeding up a website and improve the user experience. Visitors easily bounce off from slow loading websites and this increases such site’s bounce rate and Google sees a high bounce rate as an indication of a less relevant content and uses this to judge your ranking position.
Today I want to share some best tools for speeding up a website with you in this article so you can improve your site’s load time, user experience and also your search engine rankings. I am going to base my assumptions on WordPress.
Best Tools for Speeding up a website:
So if you are not already using a caching plugin on your site, I will advise you install W3 Total Cache today and experience great improvement in your site performance.
Content Delivery Network CDN: This is also another important tool for speeding up a website. Content delivery networks popularly known as CDNs are network of servers around the world that serves your site’s files through hundreds of servers to your site visitors based on their proximity. You can read more about Content Delivery Network CDN here.
I personally use CloudFlare CDN on my blog to improve my site speed and general user experience. Simply read CloudFlare:Why every blogger should use this CDN.
So my advice will be to get an improved hosting plan mostly on a dedicated or even VPS server. You can also upgrade your server hardware like RAM and processor if you are hosting yourself. This will greatly help you in speeding up your website. This is a lesson I learnt a long time ago and the reason why I had to move from Syskay to a more and improved hosting plan on Arvixe.
WP Smush.it: This is yet another important tool for speeding up a website. Most times images used in our blog posts are large and takes more resources to load on a browser, this add load to the server and in turn slows down the site. One of the best practices in speeding up a page load time is in compressing the images on it.
I find this tool useful in compressing and reducing the sizes of the images in my blog posts and in turn improve the page load time and my site in general. So if you are not already using this plugin, download and install it now.
Genesis Theme: I know this point may sound promotional but I am sharing from experience. I am considering Genesis theme as one of the best tools in speeding up a website in this article for obvious reasons. One of the major reasons for a slow website lies in its theme; mostly poorly coded themes consume a lot of server resources trying to load its components, remember it’s not all about the looks of a theme but its ability to quickly load on a browser without consuming much resources and thus slowing down a site.
Other methods of improving your site speed includes switching to Google adsense asynchronous ad code type. Google has said that the asynchronous ad code type will not affect your site’s load time at all unlike the synchronous ad code type. I have shared my reasons in an article I previously published on this blog titled ‘Why I switched to Google Adsense asynchronous ad code type’.
I hope you can use these tools in improving your site’s speed and improve your search engine ranking. If you have any contributions or questions please use the comment section below. Remember to subscribe to my RSS feed.