Are you wondering why your web presence is not getting you more and more customers? Do you feel like the time and effort you have put into your website is going to waste and your company is just not growing as it should? The truth is, there are so many mistakes you could be making on your website. You may not even realize you are making those mistakes. It is time to sit down, take a good hard look at your web presence, and determine what you could be doing wrong.
Here are some of the most common mistakes that very well could be killing your website:
Mistakes that could be killing your Website:
Mistake 1: Too Much Information
If you have your website filled with dynamic elements, overrun with text, and covered in images, you are making this mistake. People can only place their attention on one or two things at a time. When you have too many things going on right there on your homepage, you could be overloading the senses and making it hard for people to find their way around. If your website gives a person a headache, they will likely log off.
Mistake 2: Not Linking to Other Presences
If you isolate your website, you are making another mistake. You need to make it easy for potential clients to find out all types of information about you. This should include linking to social media, blogs, and other pertinent web addresses. If you do not have links available, you are making a big mistake.
Mistake 3: Making it all about the Sale
If you sound like a pushy used car salesman, this is a good way to send customers looking elsewhere. No one wants to feel as if they are pushed into buying something. Make sure your website includes just the right amount of sales information while also providing educational information about your products or services.
Mistake 4: The Thematic Clash
You need to make sure that your site accurately represents your business. If you have a formal, professional company, you need a formal, professional website. Think about what your business is all about and make sure the theme of your site is not clashing with that intended image.
If you are making any of these mistakes on your own site, then you could be costing yourself business growth. Make sure you correct these mistakes right away.
Mistake 5: Competition
Your competitors may be the reason why it seemed you haven’t been doing enough. When you are into a highly competitive market it is obvious the competitors will do anything to excel and nip you in the mud especially when you are new in the game. It doesn’t mean you are not doing things right, it only is as a result of the advantage they may have had before you ventured into the arena. This may mean customers are only seeing your competitors and going to them.
Have you been in such situation ever? Did you make it out of it? how did you manage to survive? I will like you to share your experience with me using the comment form below. Remember to subscribe to my RSS feeds.