Today I want to let you in to a little secret of how to drive traffic to your site using search trends. Search trends are simply popular search terms over a period of time. From experience I have discovered these popular search terms or search trends as I will mostly refer to it in this article are short-lived. Search trends gives valuable insight into what people are searching for more at any particular time.
Apart from the fact that you can use search trends for keyword research and generating content ideas, you can also use search trends to drive traffic to your blog, and that will constitute the major part of this article. The idea of the article is a simple one; we are going to learn how we can find search trends and how we can exploit them to driving massive traffic to our website.
Next time you are planning to write a blog post, bear in mind that web search trends can be used to discover valuable blogging ideas. That way you can discover hot content topic ideas that could drive traffic to your blog.
Let me show you a perfect example, as at the time of writing this post “Android 4.3” is trending on Google hot searches. See image below;
Google Search Trends
Looking at the example above, you will notice that the search trend for “Android 4.3” is on the increase from probably May 2013 to July 2013 and may continue to August 2013. Normally Google trends also suggest related terms and their rate of increase in search, and you can choose to sample your result worldwide or narrow it to any particular region of the world.
Another tool I find interesting is the Twitter trends. Take a look at the terms trending on Twitter from the image below;
You will see “William and Kate” which rightly should be trending most worldwide as a result of the birth of their first baby. Same goes with Youtube search trends or even mobile search trends.
These tools give valuable insight into what is trending or simply put what is being searched for more at any given point in time. You can consider writing a blog post around such search trend terms and tap into the huge traffic it generates, if you optimize your post well you may just rank for a popular term.
But I must warn you, traffic from search trends can give you a spike of traffic to your blog but often times as I said earlier it is short-lived. So if you want to use this approach, then be sure to constantly post on breaking news, products unveilings, brand events etc. Though the traffic may be short-lived, the traffic and earnings from such a short period of time may even surpass what you earn for a whole month or more. So take advantage of this method and drive traffic always to your blog.
Target suitable keywords you know you can easily rank for in search engine using Google Trends or Twitter Trends and boost your traffic and earnings even if it is for a short while only. Repeating it with another keyword over and over will ensure a steady flow of massive traffic to your blog. You get the idea now?
So look for popular search trends that are related to your niche and build a quality content around it, promote your post and sit back and see how your traffic will improve overnight.