Highlight, Ban. jo and Roamz are names that you might hear in the near future in social media. Why? Because they’ve introduced a brand-new category of social networking called social local mobile (SoLoMo) networks. And by ‘networks’ we are talking about ‘apps, ’ because they’re mostly used on your mobile devices like the Android and iOS platforms.
The social local mobile apps allow you to easily connect with people in your local proximity. You talk and ask others for lunch, check in to close-by events, or just inform others of how much you frequent your favorite local hotspots. Highlight is provided on the iOS, while Ban. jo and Roamz are for both the Android and iOS.
If you’ve noticed any trends in digital marketing recently, it’s that everyone is going mobile. In fact, mobile usage is predicted to overpass PC internet usage in the next year, and everyone wants to be included. While other apps only create a method to access your social networks via phone, these social local mobile So-Lo-Mo apps processes in a distinctive way by combining user’s location service with their core services.
This could both be exceptionally successful, and exceptionally harmful. As mobile and data sharing technology develops, the capabilities and features of these social local mobile SoLoMo networks have increased in extraordinary ways. The problem is with geotracking, which is largely unfamiliar with people. It means that apps are allowed to collect your personal information, and then sell that information to either companies or people you haven’t met and will never meet. In other words, hyper-local social networks are both good and bad. They target users for better advertisements with the risk of leaking your personal information. The latter brings about a concern on the ethics of such a technology.
Can new social local mobile SoLoMo social networks keep moving forward like it has, or will your personal information be too much to risk and lead to its downfall? Time is the only answer.
Path – The Sgrouples of Mobile Social Network
Path is a social networks that’s completely run on the mobile platform and provides the tools to “life-stream” with 150 close friends and contacts. Path began as a social network mainly for uploading photos but users can now also check in, post status updates, and share music/movies/books. Again, this social network isn’t the one that stands out with thousands of followers, but it is a tool to keep in touch with your close friends and family.
While Twitter and Instagram are for public life-streaming, Path is concentrating its efforts to privatize its community. Its simple command, on the go performance and an easy to use interface, combined with a privacy-centric network drive its success. In fact, a major aspect of what makes Path unique as a top new social networking site is it’s own story about how it protects against internet privacy issues.
Moreover, Path successfully provides a tool to create a familiar sense of community among its users, while creating a chance for them to share their story with real friends. Posts are tabbed as “moments, ” which once again express that idea. Path makes the statement: Social networking isn’t all about how many likes you can get, but the real connections you can cultivate.
There are already so many social media apps on the internet today, the future of social networking looks promising especially with these so called social local media So-Lo-Mo which is majorly mobile-based. Just as more and more people are gaining access to a high speed internet access by the day with the different kinds of cheap and affordable smartphones in the market today, the rate of social media growth is also on the increase.