To a blogger TRAFFIC comes to mind when you mention SEARCH ENGINES. Most people who begin in internet marketing believe that search engine optimization is the only way to get traffic to your website, but that is necessarily not true.
Search engine optimization (SEO) should be a viable part in your entire internet marketing campaign, but shouldn’t be the only part. There are many other ways to get traffic to your website, and these other ways are much simpler and time-effective to driving traffic to your website.
In “Types of Web Traffic and where you can get them”, I discussed the various types of web traffic and how you can get them. If you rely solely on search engines to get traffic to your website, your entire internet marketing campaign will fail and here is why;
Search Engine Updates: In the past few years, Google especially has implemented a lot of updates that has affected a lot of websites and have put a lot of businesses at risk. Updates such as Penguin update, Panda update, Payday Load updates, exact match domain update, DMCA update and now the Hummingbird update.
Statistics has shown that most websites that are dependent mostly on search engine traffic are most affected by these updates. Many websites that are solely dependent on search engine traffic especially from Google suffer when such updates are released, which is fairly often.
That is the first reason why I am telling you now not to solely rely on search engines for your traffic. It’ll be a shame if all your hard works go down the drain for making such a costly mistake. I am not saying you should not build your search engine traffic because search engines are the best source of web traffic, but you should also build other sources of traffic to your site, so that if any of the search engine updates affect you, your traffic won’t drain up before you can find ways to recover from the effects of the update.
Competitiveness of Search Engines: Another reason why I am asking you not to solely rely on search engines for traffic is the competitiveness of search engines. While you may work very hard to gain the top spot for a keyword on the search engine results, others are working as hard as you or even harder to take the spot from you always.
The competitiveness of search engines means there is no guarantee to steady traffic from search engines as you can be outshined anytime and your ranking could drop and you could lose your traffic in such event.
Search Engine Optimization is not easy: SEO is not an easy concept especially for newbies. So if you are just starting out, I will encourage you to drive traffic to your site from as many sources as possible. SEO takes time and skills. There is no short term fix for it; you have to earn it over time.
Diversify your traffic generation methods and drive traffic from as many sources as possible, other options to drive traffic to your site other than the search engines includes; Social Media, Email Marketing, Content curation, forum marketing, guest posting, blog commenting, Videos, Podcast, paid search, press release, Free Classified Ads, social bookmarking , participating in Q&A Sites, Traffic Exchanges, Pop-Up & Exit Ad Exchanges, Banner Exchanges, Viral URL Cloakers, host contests & Giveaways, Word of Mouth Marketing etc.
As already said, you should never rely on one source for your traffic, especially one that is as volatile as search engines. Always ensure top quality contents are published on your site often, and promote it in many other ways other than relying solely on search engines for traffic, that way whatever happen you will still have other sources of traffic to your site.