Role Of Social Media In Promoting Your Business

Promotions play major role in developing your business on a long run and in upsurge in profits. Promotions can be done in several ways. Some are given below:

  • ·         Organize a contest
  • ·         Plan a Get together with your counterparts.
  • ·         Distribute free samples of your product
  • ·         Use telephone to endorse your product
  • ·         Social media marketing
  • ·         Publicity on the move
  • ·        Organize demos

Social media marketing can be chosen as the best and appropriate way towards promoting your business as it is a good place to promote your business and products. Social media provides links to interact with associates, existing customers and new ones.

Various social media marketing techniques are: Role Of Social Media In Promoting Your Business

  • Foursquare
    It has a special feature of checking the location before searching for a product. Based on the locations, products and their deals will be shown, which makes marketing process more interesting.
  • Social Marketing Via Facebook
    Facebook is more detailed when compared to Twitter. In this the product is allowed to arrange for photos, videos, and overextended explanations. Videos help the viewers to understand the product better, as in the uses, benefits and more. You can also include reviews and testimonials so that the other users can comment or share their opinions about the product. It links back to the product’s Twitter page also gives event reminders. Facebook promotes any product to a great extent and brings in sales.
  • Blog commenting
    Blogs permits an enterprise to offer extended descriptions of their products or amenities. In this companies need to take the permission of the website owner to promote their product.
  • Social Marketing Via Twitter
    In twitter, the product owner gives a brief description of a particular product which appears as a message to the followers. These messages contain links to the company’s website. This provides strong interaction between consumers and producers
  • Instagram
    In Instagram, various users share photos relating to a particular product on their own profiles or on other social networking sites with the idea of promoting their business.
  • YouTube
    YouTube completely follows the tastes and traditions of customers in promoting business. Here the company owner posts some sponsored links relating to a particular product, so whenever a customer searches for a particular product it will display a promotional video which stimulates their business.

COBRAs and eWOM are some other social networking sites which help companies to advertise their products in different ways. eWOM stands for electronic word of mouth, which allows viewers to write reviews about a product such that it helps others to know about it. COBRA is an acronym for Consumer’s online brand related activities, where in the pictures related to particular product are uploaded in order to get a clear idea about it and increase sales.

Must Read: Tips to Measure Your Brand’s Social Media ROI

What is your view about the role of social media in promoting business? Have you promoted any business effectively with Social media networks? Let me hear your view, use the comment form below to share your view. Remember to subscribe to my RSS feeds.


  1. says

    Business are starting to see the importance of including social media in their over all marking, and this is evident as the search for Social media personnel is up since 2 years ago

  2. ebuka says

    @Nwosu, i seriously love your blog. How i wish all of us igbos can think like you and create reasonable services(like blogging) just like you’ve did. Now i know that i am not alone in this land.
    Please i also run eleven40 theme on genesis, please how can i add, “you may also like” pop up on my blog.

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