You may have noticed that most times your posts may rank higher on Bing than Google. I stumbled upon one of my posts that ranked very highly on Bing and Yahoo and decided to check if it is ranking that high on Google only to discover otherwise, so I decided to investigate more only to find out that most of my posts ranked higher on Bing and Yahoo than Google so I decided to investigate other sites and discovered same, then I began to wonder why?
After a little research on both forums and other authority websites I came to a simple conclusion and I want to share what I learnt with you in this article.
Different Algorithms: Of course I know that both Google and Bing/Yahoo use different algorithms and consider different factors in ranking websites but then I wonder if both search engines’ aim is to provide the best results to its users, then why do they have such a wide disparity in results since they both works in same way?
Different Spam Filtering standards: Just as Google and Bing/Yahoo have different algorithms for ranking websites they also have different spam filtering standards. Both see websites differently and what Google considers as spam may not be seen as same by Bing and Yahoo. Does that make Bing less good? I don’t think so; I like Bing searches as much as I like Google searches.
Search Engine Updates: Over the years Google has released a lot of updates and this has affected a lot of sites, this is not the case in Bing search. Your site may be penalized for one offense or the other on Google and may lose its ranking while it is still flying very high on Bing.
So after considering the above I decided that it is understandable why most times sites perform well on Bing/Yahoo and not on Google. Especially the last point (Search engine updates) does affect so many sites even without the notice of its owners.
Sometimes you may be slightly affected by one update or the other without knowing and this may cause your site to lose its ranking on Google while it is still ranking highly on Bing and other search engines.
Since Google possess over 87% of all internet searches, I will advise you simply try to get your website to rank well on Google, I believe any site that is working to rank high on Google is in so many ways working to rank high on other search engines like Bing and Yahoo too.
If you on the other hand ranking high on Google but not Bing and Yahoo, my advice for you will be to use the Bing webmaster tool and find out how users are looking for information there. Submit your site’s sitemap to Bing webmaster tool as this will help Bing to easily crawl and index your site.
What is your opinion on this? Why do you think posts rank better on Bing/Yahoo than on Google? Share your views with me using the comment form below and also remember to subscribe to my blog.