It’s no more news that Social media is the cheapest and easiest means of driving traffic to a website and I have noticed how many bloggers ignore Pinterest as a source of traffic to their blog so today I have decided to compile this post to share some Pinterest traffic secrets with you. Pinterest is an awesome source of traffic and the third major source of Social media traffic after Facebook and Twitter and maybe Reddit (If you are active there).
Most bloggers focus only on Facebook and Twitter for their Social media traffic while ignoring Pinterest, Pinterest can get the numbers up for you if done right. One viral “Pin” can change the life of your blog and give it the exposure you never ever dreamt of. You can drive a lot of targeted traffic to your blog using Pinterest and you don’t have to do much to succeed in this. Just follow my Pinterest Traffic Secret guide carefully and improve your site’s traffic in a very short time.
My Pinterest Traffic Secrets:
1. Set up Your Pinterest Account: The first and foremost thing to do is to set up your Pinterest account if you don’t already have one. So visit Pinterest and click on the “Sign up with email” button or “sign up with Facebook” button to sign up using your Facebook account.
If you already own a Pinterest account, simply login to your Pinterest account using the “Login” link on the page. Since you are new on Pinterest I will advise you familiarize yourself with the Pinterest platform so you won’t have difficulties when using it. Pinterest has a lot of cool features such as boards, pins, likes, analytics, settings etc. You can even link your other social media accounts to Pinterest and find your friends who may already be using Pinterest. This is the first Pinterest traffic secret I am sharing with you.
2. Verify your Website: You need to verify your site on Pinterest so your visitors can easily locate your site via your Pinterest page. Verifying your site will definitely boast your blog’s visibility and also improve your general site’s SEO efforts.
You can read all about how to verify your site on Pinterest here.
3. Link Your Pinterest account with your other Social media accounts: The beauty of social media is in their easy interlinking and compatibility with one another. After setting up your Pinterest account and familiarizing yourself with the Pinterest platform, the next thing to do will be to link your Pinterest account with your other social media accounts. That way you can easily connect with your Social media friends and this will give your Pinterest campaign a very big boast.
The essence of this is to automatically share your Pinterest pins to your connected social media accounts so more eyeballs will see it. You will gain more outreach that way, so I recommend you connect your Pinterest account with your other social media accounts. This is the second Pinterest traffic secret I am sharing with you.
4. Create secret boards and populate them with images before making them public: The next advice would’ve been to start creating boards and start pinning but as a beginner I advise you otherwise. It won’t be so great for a visitor to come to your boards to see it scanty, so my third Pinterest traffic secret is to create secret boards, populate them with pins before making them public.
Use catchy names for your board names, add description that best describes the board, select the best category and click on the Secret button to switch it to yes. After you must have populated the board with posts, then you can switch off the secret button to “No”.
5. Build Follower-base: If you want to be successful in Pinterest then you need a lot of followers. Your pins will mostly be visible to your followers and if you have few followers then you won’t get the best out of Pinterest. So use whatever method at your disposal to grow your Pinterest follower-base.
6. Add Pin It Button to your Site: This is where I know most bloggers fail, we mostly use social share plugins but I have noticed a lot of bloggers don’t activate the “Pin” button. Even those that have it don’t understand the benefits of using it. You don’t just earn backlinks from posts pinned on Pinterest; it can drive a lot of traffic back to your site. The images you pin on Pinterest are clickable and can take visitors back to the source of the Pin and in this case if your blog is the source of the Pin, it will take the visitors back to your blog.
7. Use # Hashtags on your Pins: Use hashtags on your Pin’s description as this will help you properly categorize your Pin and make it easier for people searching for such topics to easily find your Pins. Just like in Twitter and Facebook, Pinterest hashtags categorizes pins and this makes it easy for people to find such contents when they search the keywords. This is one Pinterest traffic secret most blogger are not aware of.
8. Make videos/Infographics and Pin them: Pinterest allows users to pin videos from Youtube and Vimeo, so to improve your site’s traffic make videos and upload to Youtube and Pin them. Having a mixed up type of content on your Pinterest board can greatly improve your site’s traffic. Same goes with Infographics, make cool looking Infographics and Pin them too.
9. Pin during Peak Periods: Pinning during peak periods can greatly influence how successful your Pinterest campaign could be. Studies have shown that most users are on Pinterest in the afternoons between 2pm – 4pm and evenings between 8pm – 1am. So take advantage of these periods and schedule your Pins during these periods for effective outreach and more chances of driving more traffic to your blog.
10. Pin Tall Images: Taller images get more attentions on Pinterest. I have personally noticed that most of my Pins with greater repins are tall images, so leverage on this and make the best out of Pinterest and use it as a tool to drive huge traffic to your blog.
When someone repins your pin, that post gets exposed to all their followers and if any of their followers repins it, it gets exposed to their own followers too. So you see how a post can go viral on Pinterest? And the best part is that the image no matter the number of times its repined retains the original credit (that’s you) and the original link (that’s your site’s link).
Other Tips: Ensure your profile’s search privacy is not turned on as this could prevent your profile from appearing on search engines and you could be missing out of the search engine traffic.
A picture may be worth a thousand words, but Pinterest is trying to find ways to make it worth thousands of bucks and bloggers like you and I are looking for ways to generate tons of traffic from it. I hope I have been able to share some worthy Pinterest traffic secrets on this post, if you have any contributions please use the comment section below.