Pinging services are simply services to notify the world that your blog has published a new content. Back in the days when number of backlinks was considered most important factor to the relevance of a web content, many of us had a long list of pinging services on our blogs to notify as much sites as we can that we have published a new content and as well gain their backlinks. But today Google and other search engines have moved to value quality contents and quality of backlinks to number of backlinks in determining the relevance of a web content.
Reports have revealed that excessive pinging of blog posts on publication can hurt search engine ranking of your site. What most WordPress users don’t know is that on publication of any article, WordPress notifies their own pinging service called ping-O-matic which in turn pings and notifies other pinging services out there. Many of us are still using a long list of WordPress pinging services on our blogs without knowing the effect this could be having on their search engine ranking.
Glen of Viperchill confirmed this in a blog post he published some time ago titled “The future of blogging: I had to tell you this” how he was contacted by Matt Cutts asking if he ping certain services whenever he published a blog post and how he reduced the list of pinging services he used on his blog and how his rankings went up again after some days. You can take some time and read the long blog post if you have got some spare time as I must warn you the article is almost 12k words.
Here is a list of the WordPress Pinging services I was using on my blog, but when I realized that my blog sends a ping to all the sites listed on the list every time I publish or edit a blog post I knew Google may see it as spamming so I decided to do something about it.
I did two things to my blog, one is reducing drastically the number of pinging services I used on my blog to just three. Yes, three important pinging services that mattered.
You may be wondering why just three? Well since Ping-o-matic pings to other pinging services when I publish a new blog post, there was no essence of leaving the other pining services on my list to avoid double pinging of same posts so it won’t be considered as spam. So go to your WordPress dashboard under Settings > Writing > Update Services to just the 3 listed above.
Update: You can also check WordPress for updated services of XML-RPC Ping Services.
Secondly, I installed a Plugin called MaxBlogPress Ping Optimizer. Your blog may have been banned from pinging services as a result of ping spamming and you may not even know it yet and this could be making you to lose a lot of traffic. The fault may not be totally yours though as WordPress is known to send out pings whenever you edit or publish a new post, and if you edit a post 5 times, WordPress sends out ping same number of times and this could be considered as ping spamming and your blog could dearly pay for it.
MaxBlogPress Ping Optimizer plugin will ping to notify all ping services that it has updated encouraging search engine and other blog directories/services to index your updated blog properly. When you edit an existing post, your blog won’t have to send unnecessary ping to ping services and that way you won’t risk getting banned.
If you can avoid getting banned by pinging services, then search engines will quickly index your site whenever you publish a new post and you can immediately rank for your target keyword and more traffic will flow into your blog and probably the more money you will make.
What is your view about this post? Do you support using a long list of pinging services on a blog and why? Tell me what you think on the comment, use the comment form below t share your experience and views. Remember to subscribe to my RSS feed.