On-Page SEO vs Off-Page SEO: Which is more important?

So many times many people have asked me this question, which of On-Page SEO and Off-Page SEO is more important? As much as I have tried to answer that question there don’t seem to be a satisfactory answer to it, so I decided to research about the subject and you will be marveled at what I have learnt. I will definitely be sharing the knowledge with you here, so maybe you can answer the question for me.

But before I proceed I want to say it here that both On-Page SEO and Off-Page SEO are very important in building a successful blog/site/brand. While Off-Page SEO gets you in the top in search engine ranking, On-Page SEO will keep you there for long, you can’t succeed without one, the two goes hand in hand. So this article will be more like teaching you why both On-Page SEO and Off-Page SEO both are important than a comparison between the two.

On-Page SEO:

On-Page SEO involves all the necessary SEO tricks we apply on our blog posts or web pages to get it to rank well on the search engines. On-Page SEO is very important and among the first steps to ranking well in SERP. On-Page SEO includes the following;

Keyword research – including identifying the most effective keywords.

Title optimization

Meta keywords and description

Internal linking structure within your own site

Keyword density

Heading tags (H1, H2, H3 …etc)

Use of bold/strong/italic for the main visible keywords on the page

Alt tags for images – ‘alternative’ text title added to the image files’

External linking structure to other websites

On-Page SEO will provide you with in-depth analysis of the keyword you are targeting to rank for, proper optimization of your posts, including image optimization, highlighting your keywords in post title, meta description, heading tagging, keyword density check, and many more. On-Page SEO is done first before Off-Page SEO, On-Page SEO gives you the first opportunity to get started in the Search engine ranking race while Off-Page SEO follows to add turbo to it. So does it mean that On-Page SEO is more important than Off-Page SEO?

Must Read: The Basic Onsite SEO Tips You Should Know

Off-Page SEO:

Off-Page SEO involves all other activities done outside your site to help improve its search engine rankings. Off-Page SEO is very important if your blog/site/brand is to succeed online. I have noticed that many big websites and blogs do not obey the rules of On-Page SEO yet they rank higher than sites with even better on-Page SEO, then why is that? When I read some posts from some renowned bloggers I try to monitor how they are applying SEO on their site and I have noticed that some of them don’t really care about On-Page SEO, for example some of them don’t bother about the heading tags or even their keywords appearing in the URL’s. Off-Page SEO includes the following;

Web 2.0 account creations (HubPages, Squidoo ect)

Article marketing

Directory submissions

Blog commenting

Forum posting

Social media

Profile page backlinks


Press release submission

RSS Feed Aggregators

Remember like I said earlier, Off-Page SEO gets you in the top of the search engine rankings, while On-Page SEO keeps you there.  How does Off-Page SEO actually do this? Google considers backlinks as a measure of your site’s relevance to a certain keyword and as such believes that any site with more quality backlinks pointing to it is more relevant than others. So before Google can begin to consider your site’s ranking based on bounce rate, time on site and other search engine ranking metrics, Off-Page SEO will have to push you to the top spot first. Only On-Page SEO cannot do it, except on a niche with low competition. Your site’s authority is a function of the number of links pointing back to it. If you check top ranking sites for any keyword on search engine results, you will notice that most top ranked sites have good number of backlinks. So does it mean that Off-Page SEO is more important?

Final Thoughts:

On-Page SEO and Off-Page SEO are both important, if you have a well optimized post, fewer backlinks can shoot you into the top spot compared to when you have a poorly optimized site with same number of backlinks. You can’t use one without the other, each simply compliments the other. Remember Off-Page SEO gets you in the top, and On-Page SEO will keep you there and sustained. Learn both and use both to create a balance in your ranking technique and see your site succeed easily.

Must Read: Search Engine Optimization Tips for Images

Do you agree with me on this post? Do you have a different idea? Do you think one is more important than the other? If you were forced to choose one which will it be? Let me hear your views on this post, please use the comment form below to share your thoughts with me. Remember to subscribe to my RSS feeds.


  1. says

    Very nice, like human body..1st of all you need food to grow up than all things so start with on page SEO than think about off page…nice post

  2. Valentine belonwu says

    SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building). The most effective strategy in 2012 however, requires an integrated approach, with on-page content promoted off-page within the main social media channels.thanks for sharing.

  3. says

    Hi Nwosu,

    I was checking out netmediablog.com and thought your post on Onpage & Offpage Optimization. What I really liked about that post in particular was you extremely covered almost all and essential basics for SEO. I did have a question about you said, Onpage & Offpage optimization both are equally important, I agree to you, but why not about Onsite Optimization (Sitemaps, Webmaster Tools setup, Google Analytics), aren’t they have same importance as of On-page & Off-page SEO.

    I noticed on you’ve accepted guest posts on your site from time to time and was wondering if you’d be interested in one of the ideas I’ve got:
    • Onsite SEO technical audit an important part of SEO
    • Sitemaps (sitemap.xml and sitemap.html) plays an important role for search engines and for your audiences.
    • Google Analytics, Google Webmaster Tools & Bing Webmaster Tools an effective tool to get the traffic stats, crawl error, backlinks

    I’ve got them written up as outlines so far. If you’re up for hearing more about one of them just let me know. Thanks for your time and I’m looking forward to hearing back from you.


  4. says

    Great Post! I am completely satisfied with your information that both on-page and off-page seo important but more important on-page seo, because without on-page seo you cannot optimized your website as you defined above about on-page seo, So i’ll say that on-page more important than off-page.

  5. says

    As much as on-page SEO is important, Off-page SEO seems to have much effect on Google search engine ranking, I have noticed how the so called big sites disobey on-page SEO and yet outrank everyone on search engines. Do you know why its so? Off-Page SEO!

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