Social influence is simply how people respond to you, your content or your brand on Social media networks. The influence you have on people on Social media websites like Facebook, Twitter etc is a measure of how important they consider you or how interesting the contents you share are. When your actions, feelings, or thoughts begins to affect people in Social networks you are considered “influential” and Klout, a social networking measuring tool used to measure Social influence assigns a score (between 1-100 ) called “Klout Score” on your influence to showcase how “influential” you are on the Social networks.
Your Klout Score is measured by your activities on the Social media networks mostly Facebook, Twitter and Google+ etc. Your Klout score is a measure of how many people are connected with you on the various social networks, how often you interact and how much of your content is shared by people on the social networks. Hence, your Facebook likes, comments, subscribers, followers, Twitter followers, retweets, mentions, Google +1s and reshares are very important if you are to improve your Klout score.
Of what important is my Klout Score?
The Klout Score is just a grading system to determine how influential you are on the Social networks. Just like I said earlier the Klout score is between 1 – 100, the higher the score the more influential you are on the social networks. But of what importance is the Klout Score one may ask?
Just like any grading system, the Klout grading system is a measure to show how important people on the social networks consider you or what you say, a higher Klout score means that people are taking you seriously and responds a lot to the content you post on the social networks. A higher Klout score means you know much about what you are saying.
Look at this scenario, if you have a Klout score of 20 and the other candidate in a job interview has a Klout score of 75, who do you think will be considered for the job of a Social media expert, or online brand manager of a firm?
More recently, Forbes reported:
…Klout is on its way to becoming an integral part of the job search and recruiting process for many individuals and companies.
So you have to take your Klout score seriously if you are to compete with other people who are considered authorities in their area of interest. Even as bloggers we need to be mindful of our Klout score, this will show people from outside how seriously we are considered and how popular we are. Your Klout score is your Social Influence meter.
Why is my Klout Score Low and what can I do to improve my Social influence?
There are few reasons why your Klout score may be low and I intend to help you get your Klout score up and improve your Social influence. Klout in a bid to improve their scoring system and to earn more credibility and acceptance has improved the number of ranking factors from 100 to over 400 variables, so the system is even harder to be rigged as used to be. Klout do not just consider the number of friends and followers we have on Facebook and Twitter respectively but consider who those friends and followers are and how you are engaging with them. Pay attention to power influencers in your niche and interact with them occasionally, ask them to retweet your posts or like a picture you posted on Facebook, tag your friends and ask them to retweet your posts etc, this will help your Klout score.
So even if you have a million friends but do not engage with them, your Klout score can still be low. Attracting high influencers to respond to your posts on social networks can really give you a big boast, for example if Justin Bieber retweets your tweet on Twitter, it will mean more than your high school friend doing same. Build relationships with your friends and interact with them always.
Another reason your Klout score can be low is this, getting more retweets from fewer posts will weigh more than getting same number of tweets from more posts, for example it will weigh more if you get 200 retweets from 20 tweets than 200 retweets from 1000 tweets. And if same people retweet your posts everyday it will weigh less compared to when different people retweets your posts every day.
Connect as much Social Networks on Klout as they support, Klout supports more social networks than just Facebook, Twitter and Google+. Linking your accounts to Klout is not as effective as it will be when you really engage on all the linked accounts, try and be active in the social networks you belong and remember to keep such accounts public.
In trying to raise your Klout Score, I think you should know some of the factors that determine Klout score, improving on them will improve your score and thus your Social influence.
Mentions via tag from other people
Posts on your wall
Overall friend count
Replies from you to your network
Number of followers
Comments on your content
Reshares of your content
Your job title on LinkedIn
Tips completed – the number of suggestions you’ve left at venues that people have actually completed.
+K from your friends now also plays a role in your score. Previously it only influenced what categories you were thought to be influential in, not how influential you were in general.
Inlinks to Outlinks ratio
Number of Inlinks
Now I hope I have really broken Klout down for you to understand it better and improve your Social influence. Let me hear what you think about Klout, do you think Klout is the perfect tool to measure Social influence? Use the comment form below to share your views about Klout and social influence with me.
While you are on it, you can check me out on Klout.