Today I intend to show you how you can improve the search engine ranking of your site with Cornerstone content. I will explain Cornerstone Content soon in the article, so keep reading. Different pages of a website rank differently as a result of the quality of content and links to it. Search engines determine the relevance of a page by the number/variety and quality of backlinks to it.
Of course it won’t be easy to rank high for all your keywords in a multi-niche blog like mine but then if you have such a blog you can strategically rank for certain keywords and the traffic can always overflow into other posts on your blog. Blogs mostly show recent posts and at times our best articles are lost in the inner pages of the archive and as such a new visitor to our blog may not know what we have done previously.
Cornerstone content is the hub of your website. Publishing a thousand articles on your blog won’t matter if you do not have a hub content to connect them all. Search engines these days consider quality ahead of quantity when it comes to content and as such you should focus on producing quality contents that can rank.
Just like the name sounds, Cornerstone content is the pillar at which your blog stands; Cornerstone content is what your audience needs to know what your blog is all about. Cornerstone pages allow you to show your most important archived contents. Let’s say you have several posts published about “blogging tips” or “traffic”, a first time visitor on your blog may have questions the article may not have covered and may not know how to know if you have treated it somewhere else or not, but if you have a Cornerstone page about “Blogging tips” or “traffic” as the case may be, such visitor landing on such page can easily see all the topics you have covered under that keyword.
Cornerstone pages are great targets for link building campaigns, they can help build you a stronger subscriber base, attract links and most of all increase traffic. Simply create a page on your blog, highlight all the posts you have published under similar keywords, optimize the page very well and promote it to rank. You can also add it to a sidebar where it can be easily seen. If you noticed by the lower right corner of my blog, you will see a banner that says “How to start your own blog” though you will have to give Netmediablog a like to access this page. It is a cornerstone page. Check it out and see how I intend to rank for my chosen keyword by aggregating all the posts I have published previously related the keyword.
You can create more Cornerstone and add them as a list on your sidebar for your visitors to see, your Cornerstone pages will contain all the other posts you have previously published under your chosen keywords and you can easily rank for few pages than trying to rank for all your post pages.
How to create Cornerstone content:
The best way to create a Cornerstone content is to first create a page in your blog, you can get rid of the sidebars so as not to distract your visitors, then write a post from scratch and list all the related topics you have previously published on your blog related to your Cornerstone page keyword.
Ensure to research very well before choosing a keyword, check the competition on search engine and be sure you can outrank the ones dominating the first page before choosing such a keyword. Then optimize the post very well obeying every SEO rule, remember to include the keyword in your page Title, description, Meta tags, image alt tag, and within the content etc. Then promote your Cornerstone content and build backlinks to it and see it rank on search engine.
Must read: How to Create a Blog
So instead of you trying to rank for all your posts, try and rank for your Cornerstone page and the traffic will be distributed among the links you listed on this page. Make such a page your landing page for such keyword and enjoy the massive traffic it will bring to your blog every day.