Marketing has always been about understanding what’s inside the minds of your (potential) customers and taking the information to your advantage. In a recent study, there are a number of psychological insights about the human brain that can greatly improve your marketing. Let’s have a look, shall we?
Impulsive Actions and Decision Making
Chase, Gallup and Harris Interactive revealed that most people make impulsive purchase decisions regardless of their demographics. This is a handy knowledge to have, because you can arrange your marketing campaign to take advantage of this impulsive buy. A simple “buy now” or “subscribe now” call to action can make a huge difference.
Images Over Text
It has always been known that the brain processes visual content faster – and better – than text. Use powerful visuals to your advantage as part of your marketing campaign. Attractive pictures or even videos can be that final push customers need to finalize their purchase decision.
Blue = Trust
There are reasons why a lot of companies choose to use the color blue as part of their color scheme. Blue has always been associated with trust. A lot of big brands including PayPal and Facebook have been using blue to insinuate trust.
Besides, blue is a color that works well with many other colors, which means you can construct an attractive color scheme without a problem.
Use Words to Further Insinuate Trust
There are certain words that can help boost the level of trust in the minds of customers. These words, when used correctly, can help speed up the decision making process and turn leads into sales that much faster.
Don’t overuse the words, though, because too much of them can bring doubt instead. Some of the words that are known to work are authentic, certified, guaranteed, loyal and official.
A Chain Reaction of Yeses
It is much easier to get customers to say yes to bigger tasks – such as making a purchase – once you have them say yes to smaller ones. Getting customers to subscribe to your newsletter, for instance, can help you make them say yes again to other calls to action.
Every Decision Is Emotional
As marketers, we know that every decision – no matter how logical it may seem – is an emotional decision. How customers feel about certain things will greatly affect the decisions they make. This can be applied to product display, pricing and other aspects of your marketing campaign. Making customers feel good about the purchase will greatly increase the chances of them actually making the purchase in the end.