Just last week I published an article on this blog titled “My challenges of using Google Keyword Planner”, ever since then I have spent hours every day learning the best way to use Google Keyword Planner for my keyword research and today I intend to share with you how to use Google Keyword Planner for keyword research.
It’s no news anymore that Google Keyword Planner has replaced the old Google Keyword Tool, and many folks are not finding it easy to use the new Google Keyword Planner for their keyword research. I had my challenges as well but after carefully studying the tool, I still think it’s the best free keyword research tool around, or what other alternatives are there?
First login to your Google Keyword Planner with your Google account ad click o the “Search for keyword and ad group ideas”.
Enter the keyword you want to search and click the “Get Ideas” button.
This will hit Google’s Adword Keyword API and your results will be displayed but note this may not be what you are looking for as the displayed result is just Ad group ideas which is the default view and not keyword ideas.
So if you are using this tool for keyword research, you will have to click on the “Keyword ideas” to display average monthly searches, competition, average CPC, Ad impression share etc for your searched keyword.
Apart from the integration with traffic estimator, another distinct difference of the Google Keyword Planner is that all historic data is for exact match only unlike the broad match for Google Keyword Tool. But what most users of this tool don’t know is that there is an option to select other match types like broad and phrase match.
After the results have been displayed, you can export to CSV and sort in descending order by average monthly searches. Then you can choose your best and most relevant keywords with good search volume and competition.
I hope you find this article “How to use Google Keyword Planner for Keyword Research” interesting enough to share your views with me using the comment form below. If you have any questions do not hesitate to ask me.