How to use Google Keyword Planner for Keyword Research

Share This Post

Just last week I published an article on this blog titled “My challenges of using Google Keyword Planner”, ever since then I have spent  hours every day learning the best way to use Google Keyword Planner for my keyword research and today I intend to share with you how to use Google Keyword Planner for keyword research.

It’s no news anymore that Google Keyword Planner has replaced the old Google Keyword Tool, and many folks are not finding it easy to use the new Google Keyword Planner for their keyword research. I had my challenges as well but after carefully studying the tool, I still think it’s the best free keyword research tool around, or what other alternatives are there?

First login to your Google Keyword Planner with your Google account ad click o the “Search for keyword and ad group ideas”.

How to use Google Keyword Planner for Keyword Research

Enter the keyword you want to search and click the “Get Ideas” button.

How to use Google Keyword Planner for Keyword Research

This will hit Google’s Adword Keyword API and your results will be displayed but note this may not be what you are looking for as the displayed result is just Ad group ideas which is the default view and not keyword ideas.

How to use Google Keyword Planner for Keyword Research

So if you are using this tool for keyword research, you will have to click on the “Keyword ideas” to display average monthly searches, competition, average CPC, Ad impression share etc for your searched keyword.

How to use Google Keyword Planner for Keyword Research

Apart from the integration with traffic estimator, another distinct difference of the Google Keyword Planner is that all historic data is for exact match only unlike the broad match for Google Keyword Tool. But what most users of this tool don’t know is that there is an option to select other match types like broad and phrase match.

How to use Google Keyword Planner for Keyword Research

 After the results have been displayed, you can export to CSV and sort in descending order by average monthly searches. Then you can choose your best and most relevant keywords with good search volume and competition.

Must Read: Keyword – Characteristics of a perfect Keyword

                       : How to choose the right keywords for your blog post

I hope you find this article “How to use Google Keyword Planner for Keyword Research” interesting enough to share your views with me using the comment form below. If you have any questions do not hesitate to ask me.

Enhanced by Zemanta


  1. says

    Hello Nwosu,
    I truly misses my Google keyword tool but there is no other choice then to follow whats next right? You have explained the keyword planner very well and any body should understand it now. I am using Google analytic to strengthen my blogs keyword at the moment and getting new idea on what to write around… :)

  2. says

    Hi Nwosu,

    I have read lot of negative reviews about new keyword planner tool which replaced Keyword Tool.

    Earlier you can choose if you want to see the searches from Desktop, Laptops or Mobile. Plus by default you get the worldwide searches data along with your selected country searches data, but now it’s not possible.

  3. says

    I have been feeling crippled ever since Google took the Adwords tool off.
    And have been keen at learning how to make use of the Keyword Planner too though, admittedly, I am not as smart as you are.
    But I am luckier than you- for having friends as wonderful like you!! :)
    Thanks for sharing what you learnt the hard way with us!!

  4. says

    I already covered that in my post titled my challenges of using Google keyword planner, but yet we have to find a way to use the free tool as most alternatives are premium tools.

  5. says

    Hi Nwosu,

    I have been using the new the keyword planner for a while now, and believe me or not am finding it very easy…sometimes it is doing better than the previous keyword tools…..It is a learning phase though…and am sure much more things to be revealed as time goes…….

  6. says

    thanks for sharing this one nwosu. i do not have to find out how to use the keyword planner. really wondering why Google have to remove their keyword research tool which is more userfriendly

  7. says

    Thanks for taking time to review this, a lot of people are too busy to learn how to use it and complain about it.
    For me, the google keyword planner is much more advance and accurate than the old google keyword tool.
    Frank Joseph.

  8. says

    Very very thanks for this post i was searching for thing from when keyword planner was released. My Manager was asking for that to me but i dint know how i search. thanks a lot Nwosu for this post.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>