We live in the age of technological miracles. Just take a look around, there is technology everywhere. From medical devices, to gadgets that make life easier, and finally, the internet.
There is a reason why the internet is also referred to as the world wide web. Let’s face it, it is impossible to live without technology, in this day and age. Our life has been significantly simplified with the help of one efficient tool which is capable of satisfying literally every possible need. We no longer have to go to the mall in order to buy clothes, we can order our food at home, we have the possibility of meeting new people, play online role playing games, and the list can go on forever.
With everything just one click away, it is no surprise that webmasters and developers are making great efforts to optimize their “virtual” shops.
The Benefits of Electronic Commerce
Ecommerce has become the building block for future marketing strategies because it is fast, easy and lucrative. Moreover, if you were to open a small boutique in Atlanta, for example, it would be impossible to reach people from Dakota without investing in another boutique. In other words, it is with the help of eCommerce that you can extend your presence for miles without end.
The benefits of setting up a virtual shop are endless from both the client’s and the retailer’s perspective. Not only can you work from the comfort of your own home without having to deal with annoying costumers, but you can also provided 24 hour service to your clients. On the other hand, the client is aware that time is never enough, so he would rather purchase stuff without having to waste it racing between shops.
Must Read: Search Engine Optimization Tips for Images
How to Optimize your E-Commerce Website:
Before you start working on your eCommerce site you should at least have some basic knowledge of SEO. Search engine optimization is indeed complex, but it is not that hard to comprehend. Assuming that you know the fundamentals about it, I will focus on the subject at hand. First of all, SEO is constantly changing due to the algorithm updates, and new social networks being added. Secondly, although there is a misconception that eCommerce sites are difficult optimize, the „difficulty” lies in the fact that they are very different.
As a result you will require a special strategy. Let’s take a look at a few possible tactics:
1. Content is King
The biggest scare people get is the fact that eCommerce sites are usually large projects. Even if you have a large image gallery, you still have to provide content for each product. If you want your business to prosper you will probably want to add a lot of articles, and this means a lot of content.
Nevertheless, if you take things step by step, you can easily get the job down. Moreover, products with descriptions are user friendly. A potential customer will appreciate the effort you made, and search engines will also index your pages with more ease.
2. Choose Your Keywords Wisely
There are two types of traffic that your sight might get: organic and paid. Although I don’t disagree with paid traffic, if you decide to invest money in PPC you should make sure that you choose your keywords wisely. You should understand that people don’t always know what they want, so you have to predict what they might type in the search query.
On the other hand, there are also those who search for specific items. One might not type „smartphone”, but rather „Samsung Galaxy S3” in the search engine. A customer who knows what he is looking for, is more likely to make a purchase.
3. Landing Page Optimization
The first thing a visitor sees, is your landing page, and it is in these few vital seconds that he decides whether or not to continue browsing your site. If you think that optimizing your landing page once is enough, you are cruelly mistaken.
In order to be successful you have to better the page again and again, because you can be sure that your competition will do the same. When it comes to eCommerce sites I recommend a clean, simple, yet effective design. In other words, it should include a search bar, categories, price details, short descriptions and related items.
4. Social Media
Social Media is vital for an eCommerce Site, and this time I’m not only referring to adding some random widgets somewhere on the page, but truly taking advantage of what S.M. is capable of. A lot of clients take into consideration reviews posted on social networks. Moreover, if you implement a social login or post purchase share you can increase profits and user engagement.
Must Read: Understanding Search engine ranking factors
5. Go Mobile
We live in a world of hyper-mobility. Studies have shown that more and more searches are being made from mobile devices. Most of these searches are related to places, products and events. This is great for eCommerce websites, and offline businesses. Take the time to understand what Google Analytics is telling you.
How many mobile visitors does your site have? After you decide whether or not a mobile version of your site is feasible (the answer is probably yes), take steps in that direction. If you already have a lot of content on your site you can optimize it for responsive design, or you can create a dedicated mobile site.
All in all, the SEO techniques implemented on a eCommerce site are not very different from the ones of a regular one. Your main goals should be working the search engine in the right way and engaging with potential customers in order to establish your personal brand. As long as you keep these two factors in mind, you will see positive outcome.