How do you promote your old blog posts? Do you let your old blog posts rot on the inner pages of your site? Why should you care about promoting your old blog posts? And most importantly what benefits are there in promoting old blog posts?
As you keep publishing new posts on your blog, older posts get pushed back into inner pages and don’t get seen anymore. Such old posts hardly receive any traffic and it is very important to promote them for people to see them.
Most bloggers fail because they spend all their time producing new contents without promoting the old ones. In this article I want to share some ways you can promote old blog posts and get people to see them again.
Ways to Promote Old Blog Posts
Note there is no better way to keep getting traffic for old posts than search engine, so you must adhere to the standard SEO rules, that way people will naturally find your old blog posts from search engines. Every other method I will share below may not keep an old blog post alive for as long as search engines could.
So keep your old blog posts evergreen by making it search engine friendly and it will never lose its importance.
1. Social Media
Promoting your old blog posts on social media is one important way of keeping them alive. You should share your old blog posts on Facebook, Twitter, Google+, StumbleUpon, and Pinterest from time to time.
Promoting old blog posts on social media is very important to get your followers that may have missed them when they were newly published to see them. This is the most effective method to get traffic to old blog posts but often times we get so busy with other stuffs that we don’t have the time to share old posts.
There are some automated methods and tools that can be used to schedule old blog posts on social media. Here are some awesome WordPress Plugins you can use to give your old blog posts alive.
2. Interlinking Posts
Interlinking old blog posts on new posts related to same topic or keyword can allow traffic flow to such old posts. Interlinking old blog posts with proper anchor texts is a recommended SEO practice that can give your old blog posts life once again.
I usually link to my old posts in new blog posts and this allows my readers to visit the old posts. This method will not only improve the visibility of your old posts but will also improve your general site SEO and reduce your site bounce rate as more readers are likely to visit and read more posts on your site.
This will also improve the time on site which can tell Google and other search engines how relevant and useful your posts are and this can improve your search engine ranking as well.
You can manually interlink your posts if your blog is still a new one or you can use the SEO Smart Links plugin to automatically link keywords and phrases in your posts.
3. Post Round Ups
Post round ups is yet another way to promote old blog posts. You can create weekly or monthly posts round ups listing all the posts you made within the time frame.
You can see the “Netmediablog May 2014 Post Round Up” to properly understand how to write a post round up and use it to promote old blog posts.
4. Related Post Widget/ Random Post Widget
Another awesome way to give your old blog posts life is by using either Related Post Widget or Random post Widget on your sidebar and after content. That way your site visitors can see your old posts listed on your sidebar or immediately after reading your article and can easily click on them to read them.
As you can see on this blog right sidebar, I have the Random Post Widget that randomly displays my old blog posts on the sidebar and the Related Post Widget that displays related posts immediately after my contents.
Your old blog posts need to be promoted from time to time to give it a new life else they will get lost in the inner pages and no one will see them. Promoting your old posts using the tips i shared in this article will greatly improve your blog traffic and probably improve your earnings.
Do you promote your old blog posts? Or do you let them rot in the inner pages of your blog with no one to see and read them? How do you promote old blog posts on your site? Share any methods you think can be effective in giving old blog posts life using the comments below.