The worst thing that can happen to a website when doing marketing for search engines is penalization, derank or deindex by algorithms. It is what every SEOs need to avoid when performance on page and off page optimization for every websites to maintain the performance of the websites that are being optimized.
In the past 2011, Google rolled out their panda algorithm to target duplicate, thin and low quality content that were mainly written for backlink purposes and a lot of websites got hit by the algorithm update. In 2012, Google rolled out their Penguin update to target over optimized keywords, websites, and unnatural link activities happening to some blogs and websites. Also, the penguin update targeted low quality websites such as directories and spam social bookmarking websites to avoid link manipulation by many SEOs.
Having clean backlinks profile of a website is definitely what search engine really like nowadays. If you don’t want to lose the trust of your readers and search engines especially Google, don’t attempt to engage in any unethical behavior in off-page SEO such as:
- Massive Link building in a single page of a website
- Don’t duplicate content
- Buying links to pass link juice
If you are very much concern with the performance of your website, it is important that you check your backlink profiles and analyze if there’s any unethical linking activities going on in your website. However, if your website is just newly published, there are some important factors that you might consider looking at before you start building your website an online presence and reputation within your industry.
Must Read: 6 Types of Backlinks You Must Avoid
Don’t build link too much – Don’t build massive backlinks to your website in a short period of time. It looks very unnatural if Google algorithm notices this unethical behavior. If you are building a thousand of links to a single page on your website within a week, would you say it’s natural? If your link building plan is to build hundreds of links for your targeted keyword to your website within a day would you say it’s natural? Certainly not! Quantity of links doesn’t matter in SEO if they are from unnatural linking activities. Quality matters! If you are continuously contributing high quality content for a website, that would be much better!
Don’t focus in keywords – Keywords don’t seem to be that valuable in SEO nowadays. Google put an end to keyword focused campaigns in SEO last 2012 when they rolled out their panda algorithm. Diversifying your keyword is the alternative of using keyword based anchor text since it is the best way to make the external links look natural in the eyes of readers and in search engines.
Frequently provide High Quality content – Content is king and there’s no doubt about it. Providing high quality content to your website in a regular basis is definitely imperative. Also, make sure that you don’t make your content easier to be copied or replicate by your competitors to give your website bad reputation. Informative content is what people love and if your website is continuously providing what they are looking for, your website will get too much attention from social media, news, reviews and more which search engine will not be able to ignore.
Must Read: 5 Easy Professional link building strategies
Having a clean link building plan and implementing a fully ethical SEO is definitely essential to give your website a long term competitive strategy and stand out in its competition. It just takes times and requires dedication to take effect the effort being applied on websites to make it increase its visibility in an ethical manner.