The worst thing that can happen to a website when doing marketing for search engines is penalization, derank or deindex by algorithms. It is what every SEOs need to avoid when performance on page and off page optimization for every websites to maintain the performance of the websites that are being optimized.
In the past 2011, Google rolled out their panda algorithm to target duplicate, thin and low quality content that were mainly written for backlink purposes and a lot of websites got hit by the algorithm update. In 2012, Google rolled out their Penguin update to target over optimized keywords, websites, and unnatural link activities happening to some blogs and websites. Also, the penguin update targeted low quality websites such as directories and spam social bookmarking websites to avoid link manipulation by many SEOs.
Having clean backlinks profile of a website is definitely what search engine really like nowadays. If you don’t want to lose the trust of your readers and search engines especially Google, don’t attempt to engage in any unethical behavior in off-page SEO such as:
- Massive Link building in a single page of a website
- Don’t duplicate content
- Buying links to pass link juice
If you are very much concern with the performance of your website, it is important that you check your backlink profiles and analyze if there’s any unethical linking activities going on in your website. However, if your website is just newly published, there are some important factors that you might consider looking at before you start building your website an online presence and reputation within your industry.
Must Read: 6 Types of Backlinks You Must Avoid
Don’t build link too much – Don’t build massive backlinks to your website in a short period of time. It looks very unnatural if Google algorithm notices this unethical behavior. If you are building a thousand of links to a single page on your website within a week, would you say it’s natural? If your link building plan is to build hundreds of links for your targeted keyword to your website within a day would you say it’s natural? Certainly not! Quantity of links doesn’t matter in SEO if they are from unnatural linking activities. Quality matters! If you are continuously contributing high quality content for a website, that would be much better!
Don’t focus in keywords – Keywords don’t seem to be that valuable in SEO nowadays. Google put an end to keyword focused campaigns in SEO last 2012 when they rolled out their panda algorithm. Diversifying your keyword is the alternative of using keyword based anchor text since it is the best way to make the external links look natural in the eyes of readers and in search engines.
Frequently provide High Quality content – Content is king and there’s no doubt about it. Providing high quality content to your website in a regular basis is definitely imperative. Also, make sure that you don’t make your content easier to be copied or replicate by your competitors to give your website bad reputation. Informative content is what people love and if your website is continuously providing what they are looking for, your website will get too much attention from social media, news, reviews and more which search engine will not be able to ignore.
Must Read: 5 Easy Professional link building strategies
Having a clean link building plan and implementing a fully ethical SEO is definitely essential to give your website a long term competitive strategy and stand out in its competition. It just takes times and requires dedication to take effect the effort being applied on websites to make it increase its visibility in an ethical manner.
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Some good takeaways here. I like the idea of link building plan! It is worth trying.
Spamming is an alarming challenge in the blogosphere today, one has to be careful. I have listed this blog in Nigerian blog owners list. Take a look: http://www.oracleblogger.com/2013/06/list-of-nigerian-blog-owners-and-their.html
Thanks Martin for your comment, glad you found the post interesting.
Thanks for your comment and for listing my site on Nigerian Blog owners list.
First of all, I appreciate your title. This is truly enticing.
And, I’d like to add one more point – Don’t outsource link building without properly knowing the seo consultant.
I’ve experienced a severe penalty just because I agreed him to build links on behalf of me. I lost money, lost page rank and got penalty. Though my posts are not de-indexed, but they are completely lost from search results, even for the keywords that used to be on top 5 positions. You really should be extra-cautious to outsource your SEO tasks.
If you are willing to go the clean, sensible link building route you can generate serious link juice. Simply create massive value as you stated and build links slowly and patiently to see optimal results. Thanks!
A great post from Timo, well written :)
Thanks for sharing the bad backlinks method, hope am not executing any of these and so happy about it.
I always present high quality useful posts for my readers and hate keyword stuffing. I used write what I know with my voice, but will refer some blogs to provide good quality data for the visitors.
Thanks Nwosu for publishing this exceptional post for the bloggers to build genuine backlinks :)
Hello Nwosu,
Link building is one great idea i’ll advice all web masters, bloggers and website owners to focus on but doing it wrongly can affect you in the wrong way. I just so hate spam :)
Really Awesome and helpful article, your blog articles are awesome thanks for sharing keep it up
Link building is important for any business but google adamantly refuses black hat seo techniques. I guess that is the reason so many blogs are getting blacklisted. So in my opinion, before commenting we should also check whether the sites are going to be blacklisted or not.
Thanks Suresh for your wonderful contribution.
Ryan i cant agree less with you, thanks for your contribution.
Thanks Nirmala for your wonderful contribution.
Thanks Babanature for visiting Netmediablog and leaving a comment, do visit us always and leave your wonderful comments as always.
Thank you for your compliment and comment on Netmediablog.
Thanks Juhi for your comment.
Hey Bro,
I agree the points which you have mentioned content is the king but its should be informative so reader will love to engage with our blog regularly this point much needed one for everyone
Thanks Shameem for your contribution to Netmediablog.
s.e.o can be confusing, especially for the beginners, there are so many do and dont, and just a little error on your path can prove devastating. Here is my advice focus on your site and forget everything else…. This is the methodology employed by all the big sites, if the quality of your site is good Google will sit up and notice you.
Thanks for your contribution, do have a nice day.
I think the important thing is to write good content and become an authority in that niche. When people gain valuable information from reading that content, they are compelled to share it to friends or browse to other pages in the site. Make sure you have something more to share to your readers.
People will most likely link to a quality article naturally and this is the best type of link building strategy that can never get you penalized.
Link building is most important part of off page SEO. Thanks for the giving us great knowledge about How to implement an Anti-spam link building plan. Thanks for your diligence.