One of the most constant factors of Google search rankings is that they change. Each change brings about new rules and requirements to keep your website at the top of search engine result pages.
However, while things are continually changing, there are also elements that remain constant – continually leading to more traffic, a higher ranking and increased conversions. Some business owners are confused when it comes to how to start a blog. Getting some professional help is vital when trying to have success in this medium.
However, not just any blog will do. You have to create interesting, informative content on a regular basis in order to see any SEO effects with your blog. When you do this, some of the benefits you will see include the following.
Fresh Content = Increased Rankings
When you add two to three new blog entries to your blog every week, you will be showing Google that your website is up-to-date, active and worthy of the good rankings. If you leave your website unchanged for weeks or months on end, Google will eventually start ignoring your site. However, if you are constantly adding new and fresh content, you will be rewarded with higher rankings all across the board.
Blogging can actually affect your SEO ranking negatively if you use scraped or low quality content. You need to ensure that only high quality, unique and relevant posts are published. If you are short on time to write, consider hiring a freelance writer.
More Content = Increased Traffic
Every new blog entry that you post on your blog adds another page on your website that Google will index and then send to searchers. In a number of cases, the blog pages can rank very well for the long-tail keyword phrases, even if you aren’t even trying to rank for them. While individually the phrases may not perform significantly, collectively the traffic can add up quite a bit.
Use the Keyword Research tool from Google’s AdWords KeyWord planner to discover blogging topics ideas on current search behavior that is related to your services or products.
New Blog Pages = New Internal Links
When you configure your blog properly, each page will include “internal links” to the site’s home page, brand pages, category pages and other important pages that you are attempting to rank for. These internal links will help to increase your blog’s authority, as a result your PageRank to these pages, which increases their importance according to Google and will also result in more visitors to your page.
Interesting Blogs = A Larger Social Hub
It can be virtually impossible to get visitors to “follow,” “share,” or “like” a link for a commercial product page where you are attempting to sell something. While you may be able to get a few friends and family members to do this, it doesn’t go much further. The only way that you can successfully build a following socially is to build a social following and have people post the links to your site is by creating an on-site blog. When you have interesting and trending topics, people will naturally follow and like, even link to the blog entries.
Informative Blogs = More Authority in Your Industry
Most business owners fail to realize just how powerful a good blog can be. If you are consistently providing people with informative content about your chosen industry, then chances are they will look to you as an authority on this type of subject matter. The last thing that you want to do is waste the power of blogging on something that does not relate to your industry. By doing this, you will usually cheapen the value that a good blog has and you may inadvertently drive people to the competition. Usually, a person reading a blog is looking for some specific information. You need to find a writer who is able to take the complexities of your industry and breakdown this information in an easy to read and digest way.
Without the help of a professional writer, a business owner will struggle to get their blog off of the ground. The writer will be able to put the thoughts that a business has on paper and make it more appealing. Generally, if a business owner tries to blog on their own, then they will usually fill the content with a bunch of industry jargon that no one understands.
Remember, your blogs do not always have to be directly related to what you are trying to sell. Take some time to discover the topics that are trending to create relevant content that creates a buzz. Finding the right topics will allow you to take advantage of trending subject matter that can catapult your website to the top of the Google rankings. Letting professional blog writers handle the research aspect of blogging is important and can help to save you a lot of time and effort.