Social media influence is simply the way we affect other people by our activities on the internet. Many pundits and experts agreed that social media influence is mostly based on the amount of followers we have. As we share content on the internet by tweeting, updating, blogging, commenting, liking etc we influence people. Every action and response that results from our activities on the internet mostly within the social networks is an indication of our influences. But how can we measure it?
Social media networks have revolutionized the internet and the way information is disseminated these days. It’s no news to hear that search is going social. What does this mean? It simply means that our activities can influence our friends search results on the internet. Google and Bing are already using social search algorithms that influence your search result on the search engines by your friend’s activities on the internet. So don’t be surprised when search engine throws recommendations your way during search as influences of your friend’s activities on the internet. Facebook is already using similar algorithm to show ads on our profile pages.
Now am bothered, are you? How much can my friend’s activities affect me on the internet? That is the basis of this article. I am going to share some great and awesome free tools you can use to measure your social media influence to see how much you are influencing your friends and comparably how much your friends are also influencing you.
Free tools to measure social media influence:
Google Analytics: This service was formally known as PostRank until May 1, 2012 when Google retired it for the new social report within Google Analytics. Social analytics is definitely a great free tool to measure social media influences. It helps to track and collect data about people that visited your blog from a social media site and their social activities on your blog. You can track on-site and off-site user interaction with your blog content and relate it with your conversions and goals. But I mostly use it to compare traffic volumes and visitors pattern through my site.
Klout: Klout is yet another free tool you can use to measure your social media influences by collecting and analyzing data from social media sites like LinkedIn, Facebook, twitter, Google +, Foursquare and other social media platforms. Klout calculates your influence from your friends, followers, likes, comments, retweets, mentions etc. I am currently ranked 54 in Klout as a score of my influence over 100. Your Klout score keeps increasing by your activities on the social media networks.
Must Read: Klout – Measure Your Social Influence
Crowdbooster: Crowdbooster measures and optimizes your social media influence by providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook. Crowdbooster collects data from Twitter and Facebook accounts and alloys you to schedule your tweets and posts right from its dashboard at the most effective time.
My Web Career: My Web Career is yet another tool to analyze data from Twitter, Facebook, LinkedIn etc. You are scored based on the size of your network, your overall social media presence and the strength and reliability of your connections.
Have you tried any of these tools? I’d love to hear about your experiences and whether or not you’ve found any of them helpful. I’m sure there are tools that I’m not aware of, so please share them in the comments below.
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