Google analytics is a great tool for a better insight into your site’s behavior, visitors, and keywords etc. Google Analytics provides you with data that can help you track traffic on multiple sites, gather intelligence on your site’s visitors behavior, traffic sources, best performing keywords etc. It will be a big mistake for any webmaster not to utilize this tool. Using the Google analytics tool you can find out the best performing type of keywords on your blog, then you can build on that to improve your blog.
Finding out the best performing type of keywords on your blog will help you understand which type of keywords to write more about and improve your site’s traffic generally. Note I am not talking about best performing keywords in this article; I am talking about best performing type of keywords.
There are basically short and longtail keywords based on the keyword length, so I will be talking about the following types of keywords;
Your site traffic may have been good or bad as a result of the type of keywords you have been writing about. So having an insight into the best performing type of keywords on your blog can help you build more on such type of keyword and improve your site.
So we are going to use Google analytics advanced segment to find out the best performing type of keywords on your blog. Simply click on the different type of keywords links above to add them to your Google analytics account.
Note that “://” and “.com” have been excluded to avoid URLs and domains from being listed as keywords. Same is the reason for removing “(not provided)” and “(not set)” from 2 Word Keywords.
Select the correct account profile to add if you have multiple profiles connected to your Google analytics account else simply click the create button to add the keyword type to the advanced segment of your Google analytics.
Scroll down and click the save segment button to save the segment you just added. Repeat same for the other keyword types so you can have something like this;
Return to Google analytics Audience > audience overview and click on the “Advanced Segments” and select the four keyword types under custom segments section and click the apply button under and wait for analytics to plot the new chat displaying your best performing type of keywords.
From the chart above you can see that 1 Word keyword is leading the traffic chart, but don’t be overwhelmed by that as some of the keywords don’t even make any meaning, my main concern is the longtail keyword which is raked second on the chart. How does the longtail keywords compare to the other types of keywords on your analytics? What type of keywords perform best on your site? With such insight you won’t have to waste your time targeting keywords you are not good at.
What do you think of this article? Have you discovered the best performing type of keywords for your site? What type of keywords perform best on your blog? Let me hear from you, use the comment form below to share your views and while you are on it if you have not subscribed to my RSS feed, please do so now so you won’t have to miss any of my updates.
Preparing for an AdSense Application
When you should make your AdSense application
How to Improve Your Blog’s Crawling and Indexing Frequency
7 New Features of the Android 5.0 Lollipop
How to Promote Old Blog Posts
Keyword research is always an interesting topic for me and I love to learn more ways to find better keywords for blog posts.
Google Analytics is truly a useful tool to find the better keywords in your blog and I am using it quite often.
Thanks for the interesting post.
Hi Nwosu !
This is an excellent and unique post mate ! I didn’t know that Google analytics had this feature to show how the keywords perform in search results . Thanks for sharing this .. I would check this module of the Google Analytics immediately .
-Pramod
Thanks Suresh for your awesome comment.
Glad you found it interesting.
Hey Bro already i have with this segment it’s really awesome which gives an idea about the people entering on my blog and i can come up with post for my promotion really very useful
Hi Nwosu,
I guess there wont be too many among us who could be ranking for single word keywords. But this will certainly help me track the performance of my 3-5 letter keywords better.
Thanks for sharing this!!
Thanks for sharing about this. I had no idea this information was available. I followed your simple instructions and as it turns out, longtail keywords are leading the way for my blog. One word keywords are last. Have a great day!
Thanks for the input, Nwosu, I learnt something new! For newbie bloggers, his entry would be priceless! I remember my first few months!! And to the call to action, YES! I have discovered and keep utilizing the best performing keywords for my blog.
Thanks for your contribution.
Tom that is good news, that means more targeted traffic.
Keyword research is one of the interesting and challenging task to do in creating a blog, that’s why I am looking for articles that can give me more ideas about Keyword Research. Thanks Nwotsu Mavretor.
Great information and sure enough it works as well! Man, there seems to be so much to Google analytics, and I feel like I could take a week long class and still not everything about it. But it’s really cool to continue to learn tips like these.
Thanks so much for sharing!
Eric
Hi,
Thank you for the great post. I have never been in this much depth over Google Analytics. I didn’t realize that this information was available.
I’m going to my account right now and am going to start following your instructions.
Very valuable info. :)
Geri Richmond
Thanks Eric, glad you found it interesting.