A logo need not only be distinctive but inspirational as well. It is to be remembered that designing logos is not an easy task as it has to be visually attractive and unique. For a brochure designer, this demands a combination of latest techniques and artistic creativity. It is not always that a logo is only an image or a text but often a combination of both. It requires years of experience and unmatched skills to create outstanding designs for publicity materials as these are textual representations of your company.
For any printed publicity material, it is necessary for it to be impressionable and the easiest way to achieve this is by creating an exceptional brochure complete with graphics and texts. The center of attraction of catalogues and flyers are logos and must mandatorily be made distinguishing. When designing these images, size is a vital consideration as too small an impression would fail in attracting attention of buyers and potential customers.
A bigger logo does not always assist in creating a greater impact on visitors’ minds. Many advertisers have a mistaken notion that a bigger insignia helps in creating a more positive effect on customers’ minds, which is not actually the case. Studies have revealed that though size has a role to play in attracting clients, it does not imply that there is direct correlation between size and impact. Selecting an exact size is a thoughtful task and requires finer estimations.
Of all forms of visual processes, a monogram or insignia is the easiest way of identifying a company. Your clients, both existing and potential ones, must in the first place get attracted by your monogram designing. This monogram should be proportionate to your entire layout or leaflet: it must neither look too large nor too small. Through your insignia, you should convey the message of your company to buyers in the most unambiguous way. These designs must be relevant and easily comprehensible. There should be close resemblance between the patterns and the company they represent. Choosing an incorrect size is not only wastage of resource but also damages the goodwill of your company.
Irrespective of its dimensions, a monogram must never appear clumsy or overcrowded. Including too many words or images destroys the appearance of your publicity materials, making your resources go to waste. The entire effort of designing your brochure is wasted if your catalogue or, for that matter, your product or service fails to draw customers. Though it is essential that your insignia gets highlighted, you must be careful that your designing is not self defeating. Even if it is put up on a billboard, your monogram representation must still be catchy and identifiable from a distance. A disproportionate insignia could be irritating and even harmful to your publicity.
Leave enough space for Text:
In many cases, texts are used in designing logos. Simple wordings against a contrasting background could have a tremendous effect in convincing buyers and over time could well be used as your company’s monogram. There are several examples of simple texts becoming everlasting logos for business houses and industries. Empty space helps in adding visual depth to your designs. An accomplished brochure designer is adept in recognizing the importance of blank spaces in a publicity pamphlet.
At times, the background could be shaded or can be preferably left blank. This choice depends entirely on the logo you have designed. In case you are using letters for your pattern, it is advisable that they are in eye soothing shades. Even bright shades are preferable for certain products and services. There could be several color combinations for your letters and your designer is the best person to identify them. Even full words or phrases might be used in logos. In such cases, negative spaces are ideally left for better visual impact. A negative space helps in adding depth to your textual displays or logos. Use of established symbols is another way of improving image quality.
All these factors are to be kept in mind when designing an insignia. Size is not the only criterion behind designing an impressionable image. Proportion, color combination, background shading, area of empty space and choice of words are important criteria for effectiveness of a log design. Size is just one of the parameters and must be treated accordingly.