An effective Social Networking Strategy is one that can make excellent effect for the brand on the internet. We have seen companies go social in their marketing methods as a result of the growth of internet users and social media especially in the last few years. No matter the Social networking strategy such a brand decides to use, if it does not create an excellent effect for the brand, then it is simply not effective.
Millions of people use the internet daily to share news, information, and mostly socialize. It is crucial for a company to follow the trend and promote their brand, and to do so you have to embark on a social networking strategy that will suit your audience and create an enabling platform to promote your brand and bring it to a brighter light.
The effective Social Networking Strategy.
The effective Social Networking Strategy is one that will achieve the following for your brand;
Brand Popularity: An effective Social Networking Strategy is one that will earn your brand popularity by widening its business contacts by targeting a wide audience. The Social media networks are known to host different types of audiences, you will definitely find exactly the type of audience you need for a product if you use an effective Social Networking Strategy. A viral campaign can change a brand forever.
Communication Platform: An effective Social Networking Strategy is one that can create a perfect communication platform that can enhance the way you communicate with your prospective customers/clients. Make effective use of the social networks to communicate with your potential customers, get to know what they want and what they like, deal with the negative social media comments about your brand and convert new fans.
Awareness of brand: An effective Social Networking Strategy is one that can create an effective awareness of your brand or products. This is important especially if you are starting a new product line. It can help you get words out there to see how your audience can react to it.
Boasting Sales: This is the most important point in an effective Social Networking Strategy. Any Social Networking Strategy that meets all the points above without being able to convert to sales is a failure. An effective Social Networking Strategy should be able to reach different types of consumers using different types of social forms. This will surely improve sales by targeting specific types of consumers using effective social media tools like Facebook and Twitter etc. Imagine you want to target teenage girls for a product, where is best to target such audience if not the social media sites?
An effective Social Networking Strategy can greatly improve a brand and below is my streamlined road map to an effective Social Networking Strategy that will work.
1. Assessment: Taking a good assessment of your brand on the social networks will give you a great insight into your position against your competitors. Assessment is to evaluate where you are, where you want to go and what the wins will be along the way.
You need to find out where your audience spends their time online, what they talk about and what they want differently. Keep tabs on your competitor’s game plan and use a counter game plan to effectively penetrate the already saturated social media market and carve out your own niche and begin to explore.
Knowing your audience will help you position well in your niche, increase engagement between you and your audience etc. Ask your audience important questions that can greatly improve your brand and products, find out what they could want differently etc.
2. Implementation: Begin to execute your plans in a way your audience will welcome it, use attractive mediums to pass on your message, get them to follow and respond to your commands etc. Effective Social Networking strategy should promote what you offer to the people who believe in your mission. Develop a step-by-step plan for promotion and growth, start promoting and sharing on the social media sites you want to use. This step simply involves doing everything you have to bring success to your media campaigns so as to create an effect for your brand on the internet.
3. Evaluation: Your evaluation periods can be weekly or monthly or quarterly (I prefer quarterly though). This is simply a time frame when you evaluate your process and fine tune the details. To successfully create an effect for a brand, there is a need to evaluate your social media campaign performances from time to time to ascertain your performance. This period will be a guide to know if you are doing well or not, then build on that progress next time. If you continue it that way, then you are on the road to a successful Social Networking campaign.
Different social networking strategy will work differently and produce different results. Depending on what your targets are, you can follow a different Social Networking strategy to meet your target. For example, if your target is to grow your brand’s fan base the best types of strategies will be to advertise on Facebook, run contests on multiple Social networks etc. If you want to show how a product works, then a Youtube campaign will work best. If it is to collect data specifically for a product, you can run a Live Q&As sessions on Google+, Facebook and Twitter etc.
Now it’s Your Turn
Does your brand have a social networking strategy that is effective? What advice do you have for someone putting together a strategy for the first time? Please share your views and opinion about an effective social networking strategy using the comment form below. Remember to subscribe to my RSS feed.