Yes! Alexa Rank matters, sorry I just had to be blunt about it. Alexa rank is simply a numerical position of your site compared to all the other sites in the world. For example, Google and Facebook are the two most visited sites in the world and thus occupy the top two positions. Alexa rank is simply a measure of your site traffic compared to all the others in the world.
Yes, one may argue that Alexa’s reports are incorrect. I totally agree because recently I have noticed my blog traffic going higher while my Alexa ranking is dropping. If Alexa rank is a measure of the amount of traffic to a site, then they should’ve been able to publish same result with Google about my site traffic. Why does it differ? Why will I notice a massive increase in traffic to my blog on Google Analytics and yet my Alexa rank is dropping?
The answer is simple, you must agree with me that Alexa’s data is unreliable if you have been in same position with me. Alexa only collect data from internet users around the world who has the Alexa Toolbar installed on their browsers. You will agree with me that there are more people out there who doesn’t even know about Alexa’s Toolbar than those who use it. Alexa’s report is based on a small percentage of the world’s internet users. Yet the biggest question remains;
Why does Alexa Rank Matter?
Alexa rank matter for several reasons which includes the following;
Advertising: Most advertisers use Alexa rank to determine sites to advertise on. Some advertisers and CPA Networks require a certain minimum Alexa rank before they can share their offers. So if you really want to earn money through direct advertising or CPA, you must lower your Alexa rank.
Quality: Alexa rank means quality, your ranking is a function of how important your site is seen around the world. Only quality sites make it to the top, so for you to have a good Alexa rank that means your site has good and quality content and traffic.
Authority: A low Alexa rank will go a long way to speak for you as an authority in your niche, people will easily identify with your site because the ranking is good, you will begin to receive more guest posts and comments. You will also receive paid post offers etc all because of your good Alexa ranking.
Respect: You will also be respected by your fellow bloggers and webmasters.
A lot has been written about ways to effectively lower your Alexa rank, I have personally tried most of the methods which includes the following;
1. Download and install Alexa Toolbar on your browser
2. Encourage your visitors to do same
3. Ask for reviews from your readers
4. Use Alexa widget on your site
5. Update your site on a regular basis etc
But among all the above listed methods, I want to concentrate more on reviews. Instead of asking you at this point to review my blog in Alexa I want to try something new.
Alexa review exchange:
If you leave a review for my blog on Alexa, I will reciprocate in the same gesture for you too. Simply write a sincere review of Netmediablog.com on Alexa, and then send me your own Alexa link for me to review yours via my contact page.
Do not write just few line reviews, take your time to go through my site and find all the things you find interesting about my site and talk about it in your review. Note I may not immediately review yours because I may not be online at all times, but surely I will write you a review once I get back online.
So let’s do it….i am expecting your reviews today.