It’s not been easy making keyword researches especially since Google took down their keyword research tool which many of us has relied on for our keyword researches. There is no doubt that the Google Keyword Tool is the best keyword research tool out there and the fact that it is free also makes it the most widely used keyword research tool but now that is has been taken down by Google is the keyword planner good enough to replace the keyword tool?
The new Google AdWords Keyword Planner introduced in place of the keyword tool is a bit complicated and does not present data in the way one could easily understand it, I really don’t find it that useful yet. Am I the only one with this idea about the Google AdWords Keyword Planner?
Every time Google says its new Keyword Planner is better than the old Keyword Tool
Google has said that the Keyword Planner is a replacement for the Keyword tool but this is a claim I will not put much hopes on as the keyword planner lack some major properties that made the keyword tool awesome. The keyword planner has some cool new features especially its integration with the Google Traffic Estimator but the absence of the Exact and Phrase Match features of the keyword tool makes it no replacement for me.
The keyword tool showed broad match, exact match and phrase match statistics for every keyword you searched, but the keyword planner only shows historical statistics for exact match which makes it not suitable to research on seasonal keywords. The Google keyword planner will show you the same statistics for a keyword whether you used broad, exact or phrase matches. Google keyword planner statistical data for search volume can only be retrieved for the match type “exact” and not for “phrase” and “broad”. This makes our job as blogger even more difficult because there is no how to determine the broad and phrase match traffic stats for a keyword.
Another downside to the use of the Google keyword planner is its inability to specifically target mobile devices unlike the keyword tool. This means you cannot determine the correct average search volume data as compared to the keyword tool in keyword planner because you will be given the average number of searches for your keyword idea on all devices as laptops and desktop computers, mobiles phones, tablets etc. This figure is always higher because you cannot target specific devices with the keyword planner.
Also you cannot determine the local monthly searches and global monthly searches anymore with the Google keyword planner as the two have been replaced by the average monthly searches. Same with Ad Share as it has been replaced with ad impression and the search share column has entirely been taken off. The approximate CPC has also been replaced with the Average CPC.
Another area that worries me is the area of language settings, when a particular language is chosen for example Spanish, English keywords are automatically sorted and removed from the list which means you cannot differentiate and this affects the chances for a more detailed analysis.
Bloggers like me relied on the Google keyword tool to identify new keywords, get traffic estimates etc but may not enjoy such keyword ideas anymore as all you can get with the keyword planner is just variations of your keyword lists. Getting used to the new keyword planner may take some time and can be a little arduous since it appears a bit cumbersome.
Maybe I have not given myself enough chance to learn this new keyword planner, how do you find this tool? How have you used it and what feature do you find most interesting and why? Maybe you can help me get a clearer picture of the Google keyword planner. Share your opinion about the tool below using the comment section.