Do you know that the average attention span of human (read: customers) today is only 8 seconds? Marketers need to be able to grab customers’ attention within that 8-second period and retain that level of attention to sell products and services. This may seem like a difficult task to complete, but there are actually some simple tips you can use to get started.
Think Like Customers
In order to successfully capture customers’ attention, you need to first think like one. Put yourself in customer’s shoes and see your products the way customers see them. This is one of the best ways to understand how a product needs to be presented.
As a marketer or product creator, we often see our products as (almost) perfect; this approach will only make us lazy when it comes to finding the best way to present our products according to the market segment we are aiming for. By thinking like a customer, we can position our product effectively.
Have a Unique Selling Proposition
USP or Unique Selling Proposition is something every product should have in order to be successful. What makes your product different from others available on the market? Why should customers choose to use your product? What makes it stand out and fulfilling for customers?
Answer these questions and you will be able to quickly discover your unique selling proposition. Once found, the USP can be incorporated into your main marketing message. Your USP should also be the reason why your product shines compared to its competitors.
Make Videos for Your Products
Visual content is far more effective than text. Videos in particular are among the best ways not only to market your products, but also to explain how customers can benefit more from the products you are offering.
You don’t have to create long explanatory videos or how-tos. You can now use micro videos – videos that are only a few seconds long – to attract customers. Both Facebook and Twitter auto-play micro videos shared on their platforms, which make this type of marketing content perfect.
Value Your Customers
It is easy to slip into treat customers in a condescending way. This is the one mistake you should always try to avoid. Instead, treat them with respect and value them the way you want to be valued. Let customers give input, listen to what they have to say and act on the input you receive to make customers feel special.