Search engine optimization is constantly evolving and you need to ensure you stay on top of it at all times. There are of course some of the core elements that will always stay important but at the same time new practices and focus points arise as well.
To guarantee your business is on top of the SEO world in 2014 here are some SEO tips for 2014 to help you out.
Mobiles Are The King
The technological revolution has been rapid and if there is one device that is the king of this revolution then it is the mobile phone.
Mobiles have turned into smartphones that provide so many practical and fun functions for people.
This has meant that there has been a turn away from the desktop computer. People are now more likely to search and find out information using their mobile rather than using a computer.
The smartphone market is also expanding fast and more affordable phones means that more people will start using them. Therefore SEO has to adjust to mobiles in 2014. It is necessary for any business to think about their website suitability for mobiles. According to the article at Mobile Marketer Google is also focusing on algorithms to enhance the search functions for mobile users.
Optimizing for mobiles isn’t too difficult either. The key is to focus on accessibility and guaranteeing that the user interface is simple and reliable. Mobile phone searches are also often done by using different listings apps and thus joining these is essential in 2014.
Localization Is Power
There has long been talk about the importance of localisation in SEO and 2014 is the year when you finally have to tackle this. As mentioned above the rise of mobile phones has really enhanced the way people search and finding local content is a major factor.
Naturally the changes of Google’s search algorithm with the update to Hummingbird have also been a key factor in bringing localisation to the forefront of SEO. Therefore getting your content optimized for local keywords and even geo-tagging your content is going to be crucial for success in 2014.
There are many good localized SEO software solutions you should try out. For instance, Bright Local offers SEO software that can improve the way you optimize your content for local searches. Make sure you test out different software to find the best ones to help your business.
Social Aspect Is Empowerment
SEO shouldn’t also be used in order to build a brand anymore. Instead SEO should be used in a social context and be all about creating a social community for your business. Businesses are increasingly becoming places where people share and exchange opinions and experiences.
Therefore in 2014 you need to focus on achieving better social media SEO. Create a platform where your customers and potential customers can come and share. This way you are going to attract new customers much more quicker.
Organic and customer focused SEO are going to be essential aspects for the New Year.The above tips can help you focus on the right aspects of SEO in 2014. They will help you improve your content and become closer to your customers.
This is a guest post by Janine. She is passionate about helping businesses use SEO the right way. When she isn’t reading more about this practice she likes to improve her knowledge on finance-related matters and has recently gotten excited about investing.