The last Penguin 2.0 update has seen some sites lose traffic and have fallen in ranking, while some others have been de-indexed from Google search engine. The Penguin update has seen sites that used black hat SEO strategies lose ranking as a result of bad links to their sites. Google has reiterated that good backlinks should have the core principles of trust, relevance, and authority.
So for those who have been hit by the Penguin update recently, there is need for link auditing to determine and eliminate all the bad links that dragged your site down to the bottom of the SERP. So if you have noticed a steady decrease in traffic and keyword ranking positions since the 23rd of May, 2013 or any other major update period then your site may have been penalized due to low content quality, or huge backlinks from irrelevant sources. So how do you get back to the top of search engine again?
The first thing to do will be to carry out a link audit of your entire website to determine the URLs linking to you, the pages linked to on your site, the anchor texts used for linking and the type of link it is (dofollow or nofollow). Reviewing the links will enable you eliminate the low-level links and disavow such links on Google Webmaster Tools and Bing Webmaster Tools respectively so as to maintain positive standing with the search engines.
Re-Building with Quality Links
By now you must have known that Google and other search engines focuses more on the quality and varieties of backlinks to the number of backlinks. So to rebuild your trust with Google and other search engines, you must first rebuild your links from quality sources. Don’t worry about a million useless/worthless backlinks, it’s better you build a 100 quality backlinks instead. Your link building plan should include guest posting from high PR sites, comments from sites with Commentluv, article submissions from trusted article directories like Ezine articles, Hubpages, etc.
Content Quality and Relevancy
The quality of the contents on your site and its relevancy to the chosen keyword are very important factors to consider if you are climb the search engine ladder again. Remove all low quality or less relevant articles on your site, or rewrite them to improve on them. This may be a difficult task especially if you have thousands of articles, but you need patience and dedication to see yourself through this.
Ensure to only publish unique and quality articles on your site from now onwards to avoid being penalized again in the future. Always have your readers in mind while writing your posts, use call to actions to interact with your readers, ask for their views/opinions and reply to all their comments.
Increase your Social Media Activities
Google and other search engines consider social media activities as a ranking factor and as such if you have not been very active on the social media networks especially Google+, then start now! Please read “Why bloggers should choose Google Plus as their social network”. Join bloggers social media communities on Facebook, Google+ and especially LinkedIn to improve your social media activities. You can also use authority social bookmarking sites like reddit, Inbound.org, Digg, StumbleUpon, Slashdot, Technorati, Pinterest etc for link building.
Ask People for Links
If you have trusted friends, colleagues, clients etc with quality blogs, websites or forum as them for links. Take advantage of it now to add quality backlinks to your site.
Contests and giveaways can help your penalized site in a lot of ways, not only will it help you drive traffic to your blog, it will also give you the platform to build quality backlinks to your blog. Simply choose your participants and have them post about the contest on their quality blogs and link to each of the sponsors in the post.
Keep it all on Whitehat
All Blackhat SEO techniques will only bring you problems, avoid all such practices. Blackhat is easily known by promising better results in shorter time while whitehat SEO requires patience and consistency. Always follow ONLY Whitehat SEO strategies if you are to make it back to the first page of Google ever again.
If you follow this Post-Penguin Link Building Strategy after Penguin Update, you will gradually begin to get back to your position on Google’s first page. It may take some time but you will definitely get there if only you are determined to.
Have you been hit by Google Penguin update recently? How did it affect your site? Mind sharing your experience with me using the comment form, if you have any questions to ask, please don’t hesitate to ask, Remember to subscribe to my RSS feed.