Monitoring your traffic sources is key to identifying where your real audience is really coming from. Often times we are focused on traffic generation methods while ignoring the actual traffic sources and this is a mistake we need to address today.
A good understanding of your traffic sources can provide you with helpful insight that can help you not only improve your site traffic but also the quality of traffic and engagement on your site. People visit your site from different sources, but the truth is that not all these sources are converting well for your businesses.
So a good understanding of your traffic sources can help you concentrate on those sources that provide value to your site and this is the aim of this article. I want to explain to you reasons why you should monitor your traffic sources.
Why Should You Monitor Your Traffic Sources?
1. Identifying your real audience:
One good reason why you should monitor your traffic sources is to identify where your real audience is coming from. Not every traffic source to your site is valuable and monitoring your traffic sources can help you identify such traffic sources.
For example, you have a business site that encourages people to invest in small scale businesses but you get traffic from sources that have nothing to do with your business, people will simply bounce off from your site because they have no business being there.
While you may be getting the high numbers on your analytics tools, the traffic may not be valuable if the people that arrive from such sources do not engage with your site or have interest in small scale businesses.
Monitoring your traffic sources and identifying such traffic sources can help you understand why your site is not converting well or why your site engagement is poor. Using this data, you can determine how users are reaching your site, and whether you can optimize your traffic sources.
2. Avoid wasting time with non-converting sources:
Monitoring your traffic sources can greatly help you identify those sources that do not convert and save you the effort and time you have invested in such sources. Why spend your time, money and effort on traffic sources that won’t convert for your business?
If you run campaigns and yet you don’t get the desired ROI from it, then you should reconsider your investments in such sources. A good understanding of your traffic sources can help you avoid wasting your time and resources on non-converting traffic sources and channel your resources to other sources for better performance.
Monitoring your traffic sources can help you make educated decisions and stop working with sources that send you bad traffic.
3. Improve non-performing sources:
On the other hand, monitoring your traffic sources can also be used to identify and understand the non-performing sources and thus improve on them. If you run campaigns and yet you don’t get your desired results from them, you can use the information you gathered by monitoring such traffic sources to improve your ad campaigns.
Monitoring your traffic sources and identifying the incoming traffic from such sources is the only way to determine the real ROI of your marketing campaigns.
4. Identify new traffic sources:
Another reason to continually monitor your traffic sources is in identifying new traffic sources. When you identify new traffic sources you can simply invest more time and effort on such sources to grow them and improve your site traffic.
When you don’t monitor where your site visitors are coming from, you may be missing out on some opportunities from time to time. When you notice a spike in traffic on your site, it will be great to check it out and know where the new influx came from.
When you identify such sources, invest in them and grow them and with time more and more people will visit your site from there and it will continuously send people to your site.
5. Identify when a source is dying or growing:
Some traffic sources seem to have a life span and when you don’t keep an eye on them from time to time they may wane away even without your notice and your site traffic will keep dropping and you won’t be know why.
Same goes to search engine ranking, sometimes some posts get a bump on search engine and rank higher and thus send you more traffic, if you always monitor your site traffic sources you may notice when you are gaining or losing traffic due to algorithm change.
With such information you can quickly make changes that can ensure your continuous ranking and traffic.
Monitoring your traffic sources is a habit every webmaster should do from time to time. This will greatly help you make data driven decisions and improve your site traffic.
You don’t always have to look for new traffic sources when you are not maintaining the ones you already have. You need to know what works for you and what doesn’t, that way you won’t waste your time and effort on worthless traffic sources.
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