In today’s era, business marketing is getting transformed with different but innovative technical aids such as dynamic trailers broadcasted on TV, SMSs related to offers and coupons, and famous apps that wrap up many commercial ads. But this is only the kick-off of much ahead progress in near future. The advancements in technology are steering a few new but incredible ways of building a branded relationship with diverse and remote customers. This is no less than a rapid renaissance of marketing! The revolution in the mobile and Web world has unveiled several possibilities to keep track of. Such possibilities or technologies are expected to give rise to different marketing strategies that can take business marketing up to a new level, or let’s say, up to the highest peak. Here are some of the latest tech strategies that influence your marketing irrespective of the type of business.
The video spectrum is going through some appealing innovation in the sense that it allows a firm to change the promoting video content in real time. For instance, it is now possible to edit a trailer on the move depending on who and where the viewer is. This is seen on ad platforms such as Tumri and Flite (cloud-based). Of all, Flite is quite interesting to try, as it not only facilitates real-time editing but also allows incorporating real-time interactive elements such as polls, Youtube videos, and social media content. The cost is around $1 per thousand views but this varies on how customized your ads are.
This tech strategy is utilized in observed campaigns and on digital displays. For example, there are many digital machines that can detect various human aspects such as age and gender for serving a specific and targeted advertising on digital displays. Unilever coordinated with the upscale marketing firm called SapientNitro for introducing ‘Share Happy’ that is a vending machine utilizing facial recognition to offer an ice cream bar for bringing a smile on the customer’s face. Interestingly, there is also a box designed for the customers to share their smiling mugs on Facebook.
Now, isn’t that smart and diligent way of spreading a work across the social virtual space? Want to know the outcome? Well, the machine sold more 50,000 bars in just 48 hours without any kind of advertising. As against in the past, the brands today just need to be conditionally alert and unconditionally relevant. Although companies have started to send digital messages via mobiles, they need to comprehend the precise perspective of the conversation or situation for improving the chances of better engagement of people.
Most experts are of the opinion that increased engagement of consumers on social networks is one of the latest trends, which is a great opportunity for the marketers to analyze that data effectively. Certainly, there are some excellent analytical tools that facilitate companies to connect with their old and new customers on social networks. So now, instead of focusing on the firm’s own data such as visitors on Web site, it is now time to get outside of the personal barriers and explore the social data such as how many likes on Facebook. It is now much more essential to analyze what customers say and prefer on the social networks.
These are new apps for advertising, which can detect what is being listened on the radio or watched on TV. It has been observed that Yahoo has fingerprinting expertise via which it can detect these things to allow folks check in to an advertisement. This is actually the start of such real-time apps, as more companies are falling into this pool for deep exploration.
Do you have any contribution to add to the article? I will be glad to answer your questions if you have any, please use the comment form below to ask your questions or add your contributions. Remember to subscribe to my RSS feeds.